CCI Research Presentations and Publications
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Filters: Author is Park, Jin Seong [Clear All Filters]
Optimistic Bias, Advertising Skepticism, and Consumer Intentions for Seeking INformation About the Health Risks of Prescription Medicine. American Academy of Advertising.(2014).
"Tapping into Simmons OneView: A Method for Deconstructing Aggregate Data for Advertising Research". Journal of Current Issues and Research in Advertising. 36(2),(2015).
"But It's Doctor-Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility". Health Marketing Quarterly. 30(1),(2013).