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CCI Research Presentations and Publications

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Hwang, J-S., & McMillan S. J. (2003).  Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.
Hwang, J-S., & Hoy M G. (2000).  The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.
Hwang, J-S., McMillan S. J., & Lee G. (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.
Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.
Hwang, J-S., & McMillan S. J. (2002).  The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.
Hwang, J-S., Hovland R., & Hoy M G. (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.
Huntington, P., Nicholas D., Jamali H. R., & Tenopir C. (2006).  Article Decay in the Digital Environment: An Analysis of Usage of OhioLINK by Date of Publication, Employing Deep Log Methods. Journal of the American Society of Information Science & Technology. 57, 1840-1851.
Hummert, M. L., Bonnesen J. L., Mazloff D., & Violanti M. T. (1993).  Patronizing speech to the elderly as a function of stereotyping. annual meeting of the Speech Communication Association.
Hume, J., & Roessner A. (2009).  Surviving Sherman’s March: Press, Public Memory, and Georgia’s Salvation Mythology. Journalism & Mass Communication Quarterly . 86(1), 119-137.
Huang, K., & Kelly D. (2013).  The Daily Image Information Needs and Seeking Behaviors of Chinese Undergraduate Students. College & Research Libraries. 74, 243-261.
Huang, H., Andrews J. E., Lee Y J., Cannon P., Pearce F., Cho M., et al. (2013).  Twitter activity following the Supreme Court gene patent decision. Consumer Genetics Conference.
Hoy, M G., & Milne G. R. (2009).  Beyond the Water Cooler: Gender Differences in Privacy-Related Measures for Facebook Profile Usage Beyond Its Original Purpose. 2009 Marketing and Public Policy Conference .
Hoy, M G. (1992).  Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference. 138-151.
Hoy, M G., & Phelps J. E. (2005).  An Exploration of the Online Privacy and Security Practices Of The 100 Largest Nonprofit Organizations,. Direct Marketers Educators' Conference.
Hoy, M G., Andrews C. J., & Stankey M. J. (2002).  An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. Public Policy Conference.
Hoy, M G. (1998).  Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.
Hoy, M G., & Lwin M. O. (2007).  Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites. Journal of Consumer Affairs. 41(2), 
Hoy, M G. (1987).  Public Policy Issues in Consumer Behavior. (Mowen, J. C., Ed.).Consumer Behavior. 569-603.
Hoy, M G., & Park J. Seong (2013).  "Rx for A One-Click Rule: An Eyetracking Study of Risk Disclosures on Branded Drug Websites". Public Policy Conference.
Hoy, M G., & Stankey M. J. (1993).  Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard. Journal of Advertising. 22, 47-59.
Hoy, M G., & Morrison M. (2006).  What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases. Association for Education in Journalism and Mass Communication conference.
Hoy, M G., & Milne G. R. (2010).  Gender Differences in Privacy-Related Measures for Young Adult Facebook Users. Journal of Interactive Marketing. 10(2), 
Hoy, M G., Phelps J. E., & Hoy L. (2002).  E-vangelism: Online Privacy and Security Considerations for Church Websites. Marketing and Public Policy Conference.
Hoy, M G., Morrison M., & Punyapiroje C. (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.
Hoy, M G., & Haley E. (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Hoy, M G., & Lwin M. O. (2008).  An International Perspective on Online Disclosure Presentation: A Comparison of Banner Ad Discolures from United States, United Kingdom, and Singapore Web Sites. Journal of Consumer Policy. 31,
Hoy, M G. (1990).  The Toddler Years: The Missing Sample in Marketing Research with Children,. 1990 AMA Educators' Proceedings. 112-117.
Hoy, M G., & Levenshus A. (2014).  "Familiarity: Friend or Foe? Insights from Retroactive Think Aloud Eye Tracking Interviews on Reading Risk Information on an Rx Drug Website". Marketing and Public Policy Conference.
Hoy, M G., Morrison M., & Punyapiroje C. (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.
Hoy, M G. (1993).  From Two Papers to One: Advertisers' Reactions When a City Loses a Major Daily. Association for Educators in Journalism and Mass Communications Convention.
Hoy, M G., & Lwin M. O. (2006).  Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites. Marketing and Public Policy Conference.
Hoy, M G., Childers C. C., & Morrison M. (2008).  The knights of the food table. Parent's perceptions of the CARU children's food and beverage advertising initiative and its charter members.. 2008 Marketing and Public Policy Conference.
Hoy, M G., Childers C. C., & Morrison M. (2012).  The evolution of self- regulation in food advertising: An analysis of CARU cases from 2000- 2010. International Journal of Advertising. 31(2), 
Hoy, M G., & Park J. Seong (2011).  "Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions". Marketing and Public Policy Conference.
Hoy, M G., & Zemel P. (2000).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone, P F., France K R., & Wiener J. L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.
Hoy, M G., & Haley E. (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Hoy, M G., & Phelps J. E. (2009).  Online Privacy and Security Practices of the 100 Largest U.S. Nonprofit Organizations. International Journal of Nonprofit and Voluntary Sector Marketing. 14 (1),
Hoy, M G. (1991).  The Emergence of Script-Related Knowledge. (Childers, T. L., Ed.).1991 AMA Winter Educators' Conference. 387-394.
Hoy, M G., & Park J. Seong (2014).  "Principles in Action: An Examination of FDA Administrative Letters Involving Violative Internet Promotions from 1997-2012. Journal of Public Policy & Marketing. 33(2), 
Hoy, M G., & Andrews C. J. (2004).  An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose, P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.
Hoy, M G. (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.
Hoy, M G., & Andrews C. J. (2006).  Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard. Journal of Consumer Affairs. 40, 64-89.
Hoy, M G., & Mowen J. C. (1985).  From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.
Hoy, M G., Childers C. C., & Morrison M. (2009).  Come join us, come join us: An analysis of CFBA Initiative vs. Non-Initiative members in CARU cases 2000-2006. 2009 American Academy of Advertising Conference.
Hoy, M G., & Childers C. C. (2012).  Trends in food attitudes and behaviors among adults with 6-11 year old children. The Journal of Consumer Affairs.
Hoy, M G., Childers C. C., & Morrison M. (2012).  "CARU Weighs In: An Analysis of a Decade of Food and Beverage Cases". International Journal of Advertising. 31(2), 
Hoy, M G., & Andrews C. J. (2003).  The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. Marketing and Public Policy Conference.
Hoy, M G., & Wong J M-S. (2000).  Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.
Hoy, M G., & Milne G. R. (2009).  But I'm Careful Whom I Friend: Facebook Users' Awareness of Their Profile Usage Beyond Its Original Purpose and Their Efforts to Control Its Usage. 2009 Winter AMA Educators' Conference.
Hoy, M G., & Stankey M. J. (1992).  Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference,. 71.

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