CCI Research Presentations and Publications
James K. Polk and the Press. Media History Digest. 34-43.(1989).
Mere Stratagem vs. Manly Opposition: A Fire-Eater Newspaper and Political Parties in the Age of Jackson. Southeastern Regional Colloquium of the Newspaper, History and Law Divisions of AEJMC.(1987).
The Bishop-Eaters: The Publicity Campaign for Darwin and On the Origin of Species. Journal of the History of Ideas. 441-460.(1994).
Patterns of Convergence in the Ante-Bellum Press. American Journalism Historians Association.(1988).
Tennessee's Outcomes Assessment Tests in Journalism and Public Relations: A Triennial Review. Faculty Colloquium, by the Center for Assessment Research and Development, and the Office of the Chancellor, The University of Tennessee.(1989).
Social Construction: The Human Element in Theory Building. (Singletary, M. W., & Stone G., Ed.).Clarifying Communication Theory. 12-18.(1999).
Bohemian Fables: Col. Johns S. Mosby in the Press. Paul Ashdown. Western Journalism Historians Conference, University of California.(2001).
Science in the Publicity Laboratory. American Journalism Historians Association.(1993).
E.L. Godkin and the Science of Society. Journalism Quarterly. 57-64.(1989).
Journalist Wanted: Trade Journal Want Ads As Indicators of Professional Standards. Journalism Quarterly. 576-580.(1987).
The March to the Sea: The Press and the Myth. American Journalism Historians Association, national conference.(2006).
How Voters Use News Media to Learn About Issues. (Shaw, D. L., McCombs M., & Kerr J., Ed.).Patterns: Reporting Beyond News Events. 283-300.(1996).
Reassessing 'Great Moments': The Press and Revisionist History. American Journalism Historians Association Research Methods group.(1991).
From Blasphemy to Gospel: The Evolution Debate in American Magazines, 1857-1887. American Journalism Historians Association.(1988).
Brief Beginning Guide into the History of North Carolina Journalism. Southeastern Regional Colloquium, AEJMC Newspaper, History and Law Divisions.(1985).
The Media and the Dissemination of Ideas. (Startt, J., & Sloan D., Ed.).The Significance of Media in American History. 215-232.(1993).
A Content Analysis of Selected Press Views of Darwin's Theory of Evolution. Journalism Quarterly. 782-786.(1987).
E. L. Godkin and the Meaning of Journalism. American Journalism Historians Association.(1991).
Journalist Wanted: Trade Journal Want Ads As Indicators of Professional Standards. Southeastern Regional Colloquium of Newspaper, History and Law Divisions of AEJMC.(1986).
Individualizing Society: Negotiating Horizontal and Vertical Communities in the Four Ages of the American Mass Media. First International Symposium, “Communication in the Millennium” University of Texas.(2003).
The Press and Social Darwinism: The Popular Origins of an Idea. Association for Education in Journalism and Mass Communication.(1990).
Regionalism and Nationalism in the Antebellum Press: A Quantitative Approach. Journalism History. 16-25.(1988).
An Agenda Setting Perspective on Historical Public Opinion. (McCombs, M., & Shaw D. L., Ed.).Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory. 169-182.(1997).
The Use of Theory in History. American Journalism Historians Association.(1992).
The Problem of Assessment in Journalism Schools. Fifth Annual Association for Higher Education Conference on Assessment in Higher Education.(1990).
The Menstrual Taboo and Advertising: A Survey of Women's Information Dependency. International Communication Association Annual Conference.(1996).
Consumer perceptions of social media: A comparative study of perceived characteristics and consumer profiles by social media types. Association for Education in Journalism and Mass Communication.(2010).
Exploring the role of social network sites in media brand relationship. Media management and social business: Value chain and business models in changing media markets. 735-748.(2013).
User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media types. Online Jorurnal of Communication and Media Technologies. 3(4),(2013).
Social media as branding tools: Exploring the effects of social media on brand relationship and the role of consumer characteristics. Media Management and Economics of the Association for Education in Journalism and Mass Communication.(2013).
Online Educator’s Forum Report Part II: Knowledge Management. Journal of the Association of Library and Information Science Education.(2002).
Mechanisms of norms, cost-benefit judgments, and drinking intention among college students.. National Communication Association.(2009).
The Lived Meanings of Product Placements in Social Network Sites (SNSs): A Story of Happy Network. American Academy of Advertising.(2011).
"Product Placement in Social Games: Qualitative Research Insights". Advertising in New Formats and Media: Current Research and Implications for Marketers.(In Press).
Product Placement in Social Games: Consumer Expereiences in China. Journal of Advertising. 43(3),(2014).
The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals: A Story of Happy Network. Journal of Interactive Advertising. 11(1),(2010).
"Message Strategies of Chinese Award- Winning Advertisements". Journal of Intercultural Communication.(2012).
Connecting with Generation Y: A Qualitative Study of Advertising Preferences and Receptivity. American Academy of Advertising Annual Meeting.(2009).
Connecting Virtual World Perception to Real World Consumption, Chinese Female White- Collar Professionals' Interpretation of Product Placement in SNSs. AEJMC.(2011).
The Adoption of IBM’s Spoken Web in Informationally Disadvantaged Communities: A Pilot Study with Farmers in Gujarat, India. 49th Hawaii International Conference on System Sciences. 3878-3887.(2016).
“You are what you eat!” An investigation of CARU cases involving nutritional complaints from 2000-2006. . 2009 Association for Education in Journalism and Mass Communication Conference .(2009).
Mobile technology in the classroom: Teaching thorugh academia-industry partnerships. American Academy of Advertising.(2013).