Faculty Publications

Dippin' and Chewin': Evaluating Smokeless Tobacco Spending in Magazines with Substantial Youth Readership, 1993-2003, Morrison, Margaret; Krugman, Dean M. , Proceedings of the 2004 Conference of the American Academy of Advertising, Baton Rouge, LA, p.52, (2004)

A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand, Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, Mariea Grubbs , Asian Conference of the American Academy of Advertising, Kazusa, Japan, p.64-65, (2001)

Preliminary Results From a Study of How Account Planning is and Should be Evaluated, Morrison, Margaret; Haley, Eric; Christy, Timothy , Proceedings of the 2001 Annual Conference of the American Academy of Advertising, Volume 175-182, St. Louis, MO, (2001)

Multidisciplinary Promise – Limited Disciplinary Reality: A Content Analysis of Journal of Advertising Authorship, Morrison, Margaret; Curtin, Patricia A. , Proceedings of the 1999 Annual Conference of the American Academy of Advertising, Norfolk, VA, p.139-146, (1999)

Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads, Morrison, Margaret; King, Randall; Hovland, Roxanne , Proceedings of the 1997 Annual Conference of The American Academy of Advertising, St. Louis, MO., p.100-106, (1997)

Using Interactive E-mail, King, Karen Whitehill; Morrison, Margaret , Proceedings of the 1997 American Academy of Advertising, Vancouver B.C., p.265, (1997)

Ti-ni-boppa-zu vs. teenyboppers: Cross-cultural social comparison., Luther, Catherine A.; Nentl, Nancy , Proceedings of the 1996 Conference of the American Academy of Advertising, Austin, TX, p.40, (1996)

Understanding how viewers monitor television: An analysis of field notes from in-home observations., McKearney, Candace L.; Morrison, Margaret; Cameron, Glen T.; Krugman, Dean M. , Proceedings of the 1994 Annual Conference of the American Academy of Advertising, Tucson, Arizona, p.191-197, (1994)