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2007
Sex role portrayals in selected mainstream and African American magazine advertisements, Hovland, Roxanne; Wright, Emma; McMahan, Carolynn; Hwang, Jang-Sun; Lee, Guiohk; Kim, Juran , Annual Conference of the American Academy of Advertising, (2007)
Advertising hate on the internet, Waltman, M.; Haas, J.W. , Internet advertising: Theory and research, Mahwah, NJ, p.397-427, (2007)
Advertising Message and Media Strategies as Predictors of Election Outcome in State Legislative Campaigns, Avery, E.J.,; Kaminski, H.J.; Lariscy, R.A.; Tinkham, S. , Annual Meeting of the American Academy of Advertising, Burlington, Vermont, (2007)
Analyzing Cultural Values in Thai Print Advertising, Punyapiroje, Chompunuch; Morrison, Margaret , Asia-Pacific Conference of the American Academy of Advertising, Seoul, Korea, (2007)
Behavior Really Does Matter: An Investigation of the Impact of Spokescharacter Behavior on Children’s Purchase Influence of Food and Beverage Products, Childers, Courtney C. , Annual Conference of the American Academy of Advertising, Burlington, Vermont, (2007)
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Blakeman, Robyn , (2007)
Internet Advertising: One Face or Many?, McMillan, Sally J. , Internet Advertising: Theory and Research, Mahwah, NJ, p.15-35, (2007)
Readings in Advertising, Communication and Consumer Culture, Hovland, Roxanne; Wolburg, Joyce; Haley, Eric , (2007)
Rosser Reeves and David Ogilvy: Fierce Rivals or Behind the Scenes Partners?, Haygood, Daniel M. , Conference on Historical Analysis and Research in Marketing, Duke University, (2007)
2006
What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases, Hoy, Mariea Grubbs; Morrison, Margaret , Association for Education in Journalism and Mass Communication conference, San Francisco, CA, (2006)
Advertising hate on the internet, Waltman, M.; Haas, J.W. , Southern States Communication Association Annual Meeting, Dallas, TX, (2006)
Blog Ads Revisited: A Follow-Up Analysis of Advertising on Weblogs, Haygood, Daniel M.; Miller, Amanda; Imfeld, Cassandra , Association for Education in Journalism and Mass Communication, San Francisco, California, (2006)
Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective, Krugman, Dean M.; Morrison, Margaret; Sung, Yongjun , Journal of Public Policy and Marketing, Volume 25, Number 2, p.197-211, (2006)
Children and Sports: Just Do It… or Not? An Investigation of the Relationship Among Children’s Obesity and Media Use, Holt, A.; Carpenter, Courtney , Association for Education in Journalism and Mass Communication Conference, San Francisco, California, (2006)
Comparison of Televised Political Advertising during the 2002 Korean Presidential Campaign and the United States Presidential Campaign Advertising Model, Lee, H.; Lariscy, R.A.; Tinkham, S.; Johnson, E.A. , Annual meeting of the American Academy of Advertising, Reno, NV, (2006)
Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard, Hoy, Mariea Grubbs; Andrews, J. Craig , Journal of Consumer Affairs, Volume 40, Number 1, p.64-89, (2006)
Food and beverage marketing to children and youth: Trends and issues., Palmer, E; Carpenter, Courtney , Media Psychology, Volume 8, Number 2, (2006)
Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites, Hoy, Mariea Grubbs; Lwin, May , Marketing and Public Policy Conference, Long Beach, CA, (2006)
Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002, Morrison, Margaret; Haygood, Daniel M.; Krugman, Dean M. , Sports Marketing Quarterly, Volume 15, Number 1, p.7-19, (2006)
Implications of Perceptual Bias on Voting Behaviors and Support for Restrictions on Political advertising in the Young Electorate, Johnson, E.A. , Annual meeting of the National Communication Association, San Antonio, TX, (2006)
Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives, Haley, Eric; Blakeman, Robyn , Journal of Advertising Education, Volume 9, Number 2, p.5 -13, (2006)
The Integration of Account Planning in U.S. Advertising Agencies, Morrison, Margaret; Haley, Eric , Journal of Advertising Research, Volume 46, Number 1, p.124-132, (2006)
Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives, Haley, Eric; Blakeman, Robyn , Conference of the American Academy of Advertising, Reno, NV, (2006)
The Big Ad Blog Bang: An Analysis of Advertising on the Blogosphere, Haygood, Daniel M.; Imfeld, Cassandra , Annual Conference of American Academy of Advertising, Reno, Nevada, (2006)
2005
Gender role portrayals in American and Korean advertisements, Hovland, Roxanne; McMahan, Carolynn; Lee, Guiohk; Hwang, Jang-SunKim, Juran , Sex Roles: A Journal of Research, Volume 53, p.887-899, (2005)
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