Faculty Publications
Found 10 results
Filters: author is Wolburg
2007
2004
Historical development of consumer culture,
, Fourth International Conference on Knowledge, Culture and Change in Organizations, Greenwich, England, (2004)
1999
Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads,
, Alcoholism Treatment Quarterly, Volume 17, Number 4, p.29-51, (1999)
Some days are better than others: Beer commercials and a question of ethics,
, Research in Marketing, Number 15, p.175-202, (1999)
1998
Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising,
, Developments in Marketing Science, Volume 21, p.363-67, (1998)
Messages of individualism in French, Spanish, and American television advertising,
, World Communication, Volume 27, p.3-30, (1998)
1997
An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space,
, AEJMC National Convention, Chicago, (1997)
Messages of individualism in French, Spanish, and American television advertising,
, AEJMC National Convention, Chicago, (1997)
Some days are better than others: Beer commercials and the addictive experience,
, Annual Conference of The American Academy of Advertising, (1997)
1994
What you see is what you get: Individualism as a cultural value in primetime TV advertising,
, AEJMC National Convention, Atlanta, GA, (1994)
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