Faculty Publications
Found 4 results
Filters: author is Wilkinson
2000
Infomercial marketer adherence to self-regulatory standards: A content analysis,
, Annual Conference of the American Academy of Advertising, (2000)
What makes a good radio remote: Factors leading to perceived cost-effective and well-received on-site radio promotional sales events,
, Journal of Broadcasting & Electronic Media, Volume 44, Number 4, p.716-730, (2000)
1997
The Value of Radio Remotes to Broadcasters, Advertisers, and the Audience,
, National Association of Broadcasters convention, (1997)
1994
And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,,
, Proceedings of the 1994 Conference of the American Academy of Advertising, p.79-87, (1994)
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