Faculty Publications
Found 45 results
Filters: author is White
2007
How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences,
, National Communication Association Annual Convention PR Division, Chicago, (2007)
Strategic Corporate Philanthropic Relationships: Nonprofits’ Perceptions of Benefits and Corporate Motives,
, AEJMC - PR Division, (2007)
Consumers’ perceptions of green cause-related marketing,
, International Public Relations Research Conference, Miami, (2007)
2006
Creating a cultural definition of public relations: A textual analysis of The New York Times,
, Public Relations Division of AEJMC, San Francisco, CA, (2006)
When the media are used to create a crisis: Lessons in What Not To Do,
, Annual conference of the International Communication Association, Dresden, Germany, (2006)
2005
Portrayal of public relations in mass communication textbooks,
, Public Relations Division of AEJMC, San Antonio, Tex, (2005)
2004
Cause-related Marketing,
, Encyclopedia of Public Relations, Volume 1, Thousand Oaks Calif., p.118-120, (2004)
Inside the IAP: A qualitative analysis of Italian advertising self-regulation,
, Annual Conference of the American Academy of Advertising, Baton Rouge, La, p.86-93, (2004)
Public relations and journalism educators’ perceptions of public relations,
, Public Relations Review, Volume 30, Number 4, p.493-502, (2004)
What’s so funny about public relations? An analysis of PR jokes and cartoons,
, 7th annual International Public Relations Research Conference, Miami, Fla, (2004)
2003
Dot.com Fever: Deconstructing the boom and the bust,
, International Communication Association Annual Conference, San Diego, Calif., (2003)
Is media relations all there is to public relations? differences in perceptions between public relations and journalism educators,
, Public Relations Division of AEJMC, Kansas City, Mo., (2003)
2002
Message integration and Internet interactivity of State tourism Web Sites,
, Business Research Yearbook, Volume 9, Lanham, Maryland, p.60-64, (2002)
Message Integration and Internet Activity of State Tourism Web Sites,
, IABD - Marketing Division, Marina Del Rey, (2002)
The media and the mindset: media coverage of Dot.com performance,
, 24th Annual College of Communication Research Symposium, Knoxville, Tenn, (2002)
2001
A content analysis of State tourism Web Sites: Are message integration, culture, and interactivity cooperating – or colliding?,
, Annual meeting of the National Communication Association, Atlanta, Ga., (2001)
Branding religion: Christian consumers' understanding of Christian products,
, Religion and Popular Culture: Studies on the Interaction of Worldviews, Ames, Iowa, p.269-288, (2001)
How television news programs use video news releases,
, Public Relations Review, Volume 27, p.213-222, (2001)
Projecting the Image of an Entire State: An Analysis of Web Sites to Promote State Tourism.,
, NCA - PR Division, Atlanta, (2001)
Racial representation of computer users in prime-time advertising,
, Race, Gender & Class in the Media, Volume 8, Number 4, p.96-114, (2001)
Survivors: A Qualitative Study of Web Sites that Endure,
, Proceedings of the American Academy of Advertising, Villanova, PA, p.101-107, (2001)
The usefulness of consulting as a teaching tool,
, Journalism & Mass Communication Educator, Volume 55, Number 5, p.31-41, (2001)
2000
One click forward and two clicks back: portrayal of women using computers in television commercials,
, Women's Studies in Communication, Volume 23, Number 3, p.392-412, (2000)
Public relations practitioners' perception of the World Wide Web as public relations tool,
, Public Relations Review, Volume 26, Number 1, p.31-51, (2000)
Super.Com: An analysis of message strategies utilized in super bowl ads,
, annual meeting of AEJMC, Advertising and Critical and Cultural Studies Divisions, Phoenix, AZ, (2000)
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