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Faculty Publications

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2004
Psychographic Analysis, Fall, L.T.; Thompson, W. , The Encyclopedia of Public Relations, Thousand Oaks, CA, (2004)
1982
Television and Radio Station Expenditure Behavior Under the Uncertainty of License Renewal, Wirth, Michael; Bloch, Harry; Thompson, Lawrence D. , Economics Division of the Western Social Science Association Annual Conference, Denver, Colorado, (1982)
1980
The Cost of TV and Radio License Renewals, Wirth, Michael O.; Thompson, Lawrence D. , Broadcast Education Association Annual Conference, Las Vegas, Nevada, (1980)