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2008

How Advertising Creatives Define Effective Account Planning, accepted for presentation at the annual meeting of the American Academy of Advertising, Haley, Eric; Ron Taylor; Margaret Morrison , (2008)

Vilifying Women, Making Comparisons, Disturbing Citizens: Issues Arising From Advertising Self-Regulation in Germany, Taylor, Ronald E.; Tina Mendizgall , American Academy of Advertising, (2008)

2007

Beef: It’s What Your Government Wants You to Have for Dinner., Taylor, Ronald E , American Academy of Advertising National Conference, (2007)

Crank or Genius--How Does a Science Writer Tell the Difference?, Mark Littmann; Marlene Taylor; Bonnie Hufford , 2006 Hill Lecture by Michael D. Lemonick, (2007)

Excellent Account Planning: What Award Winning Planning Cases Tell Us about Planning’s Utility in Advertising, Eric Haley; Margaret Morrison; Ronald Taylor , AEJMC, Washington D.C, (2007)

Beef: It’s what your government wants you to have for dinner, Taylor, Ronald E. , AAA Conference, Burlington, VT, (2007)

2005

Outside the box, inside the circle: Using the six-segment strategy wheel to predict direction of change in message strategies, Taylor, Ronald E. , AEJMC National Convention, San Antonio, TX, (2005)

2004

Inside the IAP: A qualitative analysis of Italian advertising self-regulation, White, Candace; Taylor, Ronald E.; Alsemi, Ines , Annual Conference of the American Academy of Advertising, Baton Rouge, La, p.86-93, (2004)

Is an alligator more like a mushroom than (It is) a peach? Commodity promotion programs since United Foods, Taylor, Ronald E. , Annual of the American Academy of Advertising, p.241-246, (2004)

2003

Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference, Taylor, Ronald E. , Proceedings of the Annual Conference of the American Academy of Advertising, Denver, Co., p.39-40, (2003)

Using a Conference to Showcase Your Department's USP, Hoefges, Michael; Hoy, Mariea Grubbs; Taylor, Ronald E. , American Academy of Advertising, Denver-Broomfield, CO., (2003)

2002

For Women Only: McCalls answers readers questions about advertising, Morrison, Margaret; Taylor, Ronald E. , 32nd Popular Culture Association Annual Conference, Toronto, Canada, (2002)

Inside the Asociación de Autocontrol de la Publicidad: A qualitative study of advertising self-regulation in Spain, Taylor, Ronald E. , Journal of Intercultural Communication Research, Volume 31, p.181-190, (2002)

Look through rose-colored glasses: Examining advertising through the world of advertising, Taylor, Ronald E.; Morrison, Margaret , 32nd Popular Culture Association Annual Conference, Toronto, Canada, (2002)

Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech, Taylor, Ronald E. , Proceedings of the Annual Conference of the American Academy of Advertising, Jacksonville, FL, p.3-7, (2002)

Qualitative interviewing, Taylor, Ronald E. , Using Qualitative Research in Advertising: Strategies, Techniques, and Applications, Thousand Oaks, CA, (2002)

Qualitative theory, Taylor, Ronald E. , Using Qualitative Research in Advertising: Strategies, Techniques, and Applications, Thousand Oaks, CA, (2002)

Using Qualitative Research in Advertising: Strategies, Techniques and Applications, Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E. , Thousand Oaks, CA, (2002)

2001

For women only: McCalls answers readers questions about advertising, Morrison, Margaret; Taylor, Ronald E. , Journal of American and Comparative Cultures, Volume 24, Number 3/4, p.183-196, (2001)

2000

When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising, Treise, Debbie; Weigold, Michael; Taylor, Ronald E. , Proceedings of the Annual Conference of the American Academy of Advertising, Newport, RI, p.200-06, (2000)

1999

A six-segment message strategy wheel, Taylor, Ronald E. , Journal of Advertising Research, Volume 39, p.7-17, (1999)

Six-segment message strategy wheel, Taylor, Ronald E. , Proceedings of the Annual Conference of the American Academy of Advertising, Albuquerque, NM, p.2, (1999)

1998

Advertising self-regulation in the European Union: The role of the European advertising standards alliance, Taylor, Ronald E. , Proceedings of the Annual Conference of the American Academy of Advertising, Lexington, KY, p.5-8, (1998)

Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising, Wolburg, Joyce; Taylor, Ronald E. , Developments in Marketing Science, Volume 21, p.363-67, (1998)

Messages of individualism in French, Spanish, and American television advertising, Taylor, Ronald E.; Wolburg, Joyce , World Communication, Volume 27, p.3-30, (1998)