Faculty Publications
Found 7 results
Filters: author is Sora
2008
Media Framing in Corporate Social Responsibility: A Korea US Comparative Study,
, ICA, Montreal Canada, (2008)
2007
Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus,
, AEJMC, Washington D.C, (2007)
Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions,
, American Academy of Advertising, (2007)
How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences,
, National Communication Association Annual Convention PR Division, Chicago, (2007)
Value Congruency Effects of Advertising on Attitude and Behavioral Intentions,
, AEJMC, Washington D.C, (2007)
The lingering ideologies of the Korean war conflict,
, American Academy of Advertising’s 4th Asia-Pacific Conference, Seoul Korea, (2007)
2006
Differences in gender roles in public relations in South Korea,
, Association for Education in Journalism & Mass Communications, (2006)
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