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Faculty Publications

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2002
Using Qualitative Research in Advertising: Strategies, Techniques and Applications, Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E. , Thousand Oaks, CA, (2002)
2001
What the Real World Really Wants: An Analysis of Advertising Employment Ads, McMillan, Sally J.; Sheehan, Kim Bartel; Heinemann, Brandt; Frazer, Charles , Journal of Advertising Education, Volume 5, Number 2, p.9-21, (2001)
2000
Dimensions of Privacy Concern Among Online Consumers, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Journal of Public Policy and Marketing, Volume 19, Number 2, p.62-73, (2000)
1999
Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Journal of Advertising, Volume 28, Number 3, p.37-52, (1999)
Response Variation in E-Mail: An Exploration, Sheehan, Kim Bartel; McMillan, Sally J. , Journal of Advertising Research, Number July/Augus, p.45-54, (1999)
Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Journal of Computer Mediated Communication, Volume 4, Number 3, p. available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html, (1999)
1998
Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Proceedings of the American Academy of Advertising Conference, p.77-78, (1998)
Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Frontiers in Direct Marketing Research, p.67-68, (1998)
Teaching job search skills to advertising majors, Taylor, Ronald E.; Sheehan, Kim B. , Journal of Advertising Education, Volume 2, p.46-52, (1998)
1997
E-mail Surveys: Response Patterns, Process and Potential, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Proceedings of the 1997 Conference of The American Academy of Advertising, p.231, (1997)
Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Association of Educators in Journalism and Mass Communications Annual Conference, Chicago, (1997)
1996
On-Line Users' Perceptions of Privacy, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Direct Marketers' Educational Conference, New Orleans, (1996)