Faculty Publications

Agency Media Professionals Look at the Sales Effects of National Newspaper Advertising, Reid, Leonard N.; King, Karen Whitehill; Morrison, Margaret , Newspaper Research Journal, Volume 17, Number 1-2, p.61-76, (1997)

Large-Agency Media Specialists' Opinions on National Newspaper Advertising, King, Karen Whitehill; Reid, Leonard N.; Morrison, Margaret , Journal of Advertising, Volume 26, Number 2, p.1-17, (1997)

At Variance With the Facts: Agency Media Professionals Look at the Sales Effects of National Newspaper Advertising, Reid, Leonard N.; King, Karen Whitehill; Morrison, Margaret , Association for Education in Journalism and Mass Communication, Advertising Research Division, Washington D.C., (1995)

Instructor's manual for advertising: Its role in modern marketing, Hovland, Roxanne; Dunn; Barban; Krugman, Dean M.; Reid, L. , (1994)

Instructor's manual for advertising: Its role in modern marketing, Hovland, Roxanne; Dunn; Barban; Krugman, Dean M.; Reid, L. , (1990)