Faculty Publications

Analyzing Cultural Values in Thai Print Advertising, Punyapiroje, Chompunuch; Morrison, Margaret , Asia-Pacific Conference of the American Academy of Advertising, Seoul, Korea, (2007)

Behind the Smile: Reading Cultural Values in Thai Television Commercials, Punyapiroje, Chompunuch; Morrison, Margaret , Association for Education in Journalism and Mass Communication conference, Toronto, Canada, (2004)

A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand, Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, Mariea Grubbs , Journal of Current Issues & Research in Advertising, Volume 24, Number 2, p.51-66, (2002)

A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand, Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, Mariea Grubbs , Asian Conference of the American Academy of Advertising, Kazusa, Japan, p.64-65, (2001)

Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?, Hoy, Mariea Grubbs; Morrison, Margaret; Punyapiroje, Chompunuch , World Communication, Volume 29, Number 1, p.52-68, (2000)

Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?, Hoy, Mariea Grubbs; Morrison, Margaret; Punyapiroje, Chompunuch , Association for Education in Journalism and Mass Communication, Advertising Research Division, Number 1, Baltimore, MD, (1998)

Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?, Punyapiroje, Chompunuch; Hoy, Mariea Grubbs; Morrison, Margaret , University of Tennessee’s College of Communications 20th Annual Communications Research Symposium, Knoxville, TN, (1998)