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2008
How Advertising Creatives Define Effective Account Planning, accepted for presentation at the annual meeting of the American Academy of Advertising, Haley, Eric; Ron Taylor; Margaret Morrison , (2008)
2007
Excellent Account Planning: What Award Winning Planning Cases Tell Us about Planning’s Utility in Advertising, Eric Haley; Margaret Morrison; Ronald Taylor , AEJMC, Washington D.C, (2007)
Analyzing Cultural Values in Thai Print Advertising, Punyapiroje, Chompunuch; Morrison, Margaret , Asia-Pacific Conference of the American Academy of Advertising, Seoul, Korea, (2007)
2006
What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases, Hoy, Mariea Grubbs; Morrison, Margaret , Association for Education in Journalism and Mass Communication conference, San Francisco, CA, (2006)
Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective, Krugman, Dean M.; Morrison, Margaret; Sung, Yongjun , Journal of Public Policy and Marketing, Volume 25, Number 2, p.197-211, (2006)
Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives, McMillan, Sally J.; Morrison, Margaret , New Media & Society, Volume 8, Number 1, p.73-95, (2006)
Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002, Morrison, Margaret; Haygood, Daniel M.; Krugman, Dean M. , Sports Marketing Quarterly, Volume 15, Number 1, p.7-19, (2006)
The Integration of Account Planning in U.S. Advertising Agencies, Morrison, Margaret; Haley, Eric , Journal of Advertising Research, Volume 46, Number 1, p.124-132, (2006)
2005
Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002, Morrison, Margaret; Haygood, Daniel M. , Annual Conference of the American Academy of Advertising, Houston, TX, (2005)
Understanding the Role of Cigarette Promotion and Youth Smoking in a Changing Marketing Environment, Krugman, Dean M.; Quinn, William H.; Sung, Yongjun; Morrison, Margaret , Journal of Health Communication, Volume 10, p.261-278, (2005)
2004
Behind the Smile: Reading Cultural Values in Thai Television Commercials, Punyapiroje, Chompunuch; Morrison, Margaret , Association for Education in Journalism and Mass Communication conference, Toronto, Canada, (2004)
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers, McMillan, Sally J.; Morrison, Margaret , Association for Education in Journalism and Mass Communication Annual Conference, Toronto, Canada, (2004)
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers, McMillan, Sally J.; Morrison, Margaret , Association for Education in Journalism and Mass Communication, Mid-winter Conference, New Brunswick, NJ, (2004)
Dippin' and Chewin': Evaluating Smokeless Tobacco Spending in Magazines with Substantial Youth Readership, 1993-2003, Morrison, Margaret; Krugman, Dean M. , Proceedings of the 2004 Conference of the American Academy of Advertising, Baton Rouge, LA, p.52, (2004)
2003
Account Planning, Morrison, Margaret , Advertising Age Encyclopedia of Advertising, Volume 1, New York, p.6-8, (2003)
Account Planners’ Views on How Their Work Is and Should be Evaluated, Morrison, Margaret; Haley, Eric , Journal of Advertising, Volume 32, Number 2, p.7-16, (2003)
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction, McMillan, Sally J.; Morrison, Margaret , Association for Education in Journalism and Mass Communication Annual Conference, Kansas City, KS, (2003)
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction, McMillan, Sally J.; Morrison, Margaret , University of Tennessee College of Communication 25th Annual Communications Research Symposium, Knoxville, TN, (2003)
Preparing Planners: Account Planning and the Advertising Curriculum, Morrison, Margaret; Christy, Timothy; Haley, Eric , Journal of Advertising Education, Volume 7, Number 1, p.5-20, (2003)
2002
A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand, Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, Mariea Grubbs , Journal of Current Issues & Research in Advertising, Volume 24, Number 2, p.51-66, (2002)
For Women Only: McCalls answers readers questions about advertising, Morrison, Margaret; Taylor, Ronald E. , 32nd Popular Culture Association Annual Conference, Toronto, Canada, (2002)
Look through rose-colored glasses: Examining advertising through the world of advertising, Taylor, Ronald E.; Morrison, Margaret , 32nd Popular Culture Association Annual Conference, Toronto, Canada, (2002)
Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills, Christy, Timothy; Morrison, Margaret; Haley, Eric , Annual Conference of the American Academy of Advertising, Jacksonville, FL, (2002)
The Integration of Account Planning in U.S. Advertising Agencies, Morrison, Margaret; Christy, Timothy; Haley, Eric , Association for Education in Journalism and Mass Communication conference, Miami Beach, FL, (2002)
Using Qualitative Research in Advertising: Strategies, Techniques and Applications, Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E. , Thousand Oaks, CA, (2002)
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