Faculty Publications

The return of the house call: The role of internet-based interactivity in bringing health information home to older adults, Macias, W.; McMillan, S.J , Health Communication Division, International Communication Division, Volume 23, p.1-11, (2008)

The return of the house call: The role of internet-based interactivity in bringing health information home to older adults, Macias, W.; McMillan, S.J. , Health Communication, Volume 23, p.1-11, (2008)

Breast health education for working women in Appalachia: Insights from focus group research, McMillan, S. J; Haley, E.; Zollman-Huggler, P.; Avery, E. J , Cancer Control Journal, Volume 14, Issue 3, p.265-276, (2007)

Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research, McMillan, S.J.; Haley, E.; Zollman-Huggler, P.; Avery, E.J.,; Bell, J.L. , Cancer Control, Volume 14, Issue 3, p.265-275, (2007)

Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research, McMillan, Sally; Eric Haley; Paige Zollman-Huggler; Beth Avery; Melissa Winchenbach; John Bell , Cancer Control, Volume 14, Issue 3, (2007)

A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites, McMillan, Sally J.; Hoy, Mariea Grubbs; Kim, Juran; McMahan, Carolynn , American Academy of Advertising Annual Conference, Burlington, VT, (2007)

From Have Nots to Watch Dogs: Understanding the Realities of Senior Citizens’ Use of the Internet for Health Information, McMillan, Sally J.; Avery, Elizabeth Johnson; Macias, Wendy , Association for Education in Journalism and Mass Communication Annual Conference, Washington, DC, (2007)

Internet Advertising: One Face or Many?, McMillan, Sally J. , Internet Advertising: Theory and Research, Mahwah, NJ, p.15-35, (2007)

My Granny Googles Better than Yours: Factors Influencing Differences in How Older Americans Use the Internet for Health Communication and Information, McMillan, Sally J.; Macias, Wendy , Association of Internet Researchers Annual Conference, Vancouver, WA, (2007)

Standards of Interactivity on Health-Related Web Sites: Identifying Current Practice in Multiple Web Domains, McMillan, Sally J.; Hoy, Mariea Grubbs , Marketing and Public Planning Annual Conference, Washington, DC, (2007)

Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites, McMillan, Sally J.; Kim, Juran; McMahan, Carolynn; Fall, Lisa T. , Proceedings of the American Academy of Advertising, Austin, TX, p.222-231, (2006)

Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives, McMillan, Sally J.; Morrison, Margaret , New Media & Society, Volume 8, Number 1, p.73-95, (2006)

Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, Systems, McMillan, Sally J. , The Handbook of New Media, Updated Student Edition, London:, p.205-229, (2006)

The BHOP Bridge: How a Komen-Funded Program in Rural Appalachia Spans Professional and Personal Health Systems, McMillan, Sally J. , Susan G. Komen Breast Cancer Foundation Mission Conference, Washington, DC, (2006)

How Consumers Think About "Interactive" Aspects of Web Advertising, Hwang, Jang-Sun; McMillan, Sally J. , Web Systems Design and Online Consumer Behavior, Hershey, PA, p.69-89, (2005)

Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns, Kim, Juran; McMillan, Sally J.; Hwang, Jang-Sun , Journal of Interactive Advertising, Volume 6, Number 1, p.Available: http://jiad.org/vol6/no1/kim/index.htm, (2005)

A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them, McMillan, Sally J.; Bledsoe, Erik; McMahan, Carolynn , Association of Internet Researchers Annual Conference, Chicago, IL, (2005)

Evaluation of a Breast Health Education Program for Working Women in Appalachia, McMillan, Sally J. , Susan G. Komen Breast Cancer Foundation Mission Conference, Washington, D.C., (2005)

Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media, McMahan, Carolynn; McMillan, Sally J. , University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium, Knoxville, TN, (2005)

The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity, McMillan, Sally J. , Journal of Interactive Advertising, Volume 5, Number 2, p.Available online: http://jiad.org., (2005)

Commercialization of Cyberspace: Experiences and Expectations of Young Consumers, McMillan, Sally J.; Morrison, Margaret , Association for Education in Journalism and Mass Communication Annual Conference, Toronto, Canada, (2004)

Commercialization of Cyberspace: Experiences and Expectations of Young Consumers, McMillan, Sally J.; Morrison, Margaret , Association for Education in Journalism and Mass Communication, Mid-winter Conference, New Brunswick, NJ, (2004)

Informed Creation Aids Preservation: Preparing for the Future at the Moment of Creation, Allard, S. L.; McMillan, G. , 67th Annual Meeting of the American Society of Information Science and Technology, (2004)

Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis, McMillan, Sally J.; Kim, Juran; Hwang, Jang-Sun , Proceedings of the American Academy of Advertising, Miami, FL, p.255-262, (2004)

Ubiquity Extends to Senior Citizens: A Qualitative Exploration of How Seniors’ Use the Internet for Health-Related Information, McMillan, Sally J. , Association of Internet Researchers Annual Conference, Brighton and Hove, England, (2004)