Faculty Publications
Found 7 results
Filters: author is McMahan
2007
Sex role portrayals in selected mainstream and African American magazine advertisements,
, Annual Conference of the American Academy of Advertising, (2007)
A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites,
, American Academy of Advertising Annual Conference, Burlington, VT, (2007)
2006
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites,
, Proceedings of the American Academy of Advertising, Austin, TX, p.222-231, (2006)
2005
Gender role portrayals in American and Korean advertisements,
, Sex Roles: A Journal of Research, Volume 53, p.887-899, (2005)
A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them,
, Association of Internet Researchers Annual Conference, Chicago, IL, (2005)
Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media,
, University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium, Knoxville, TN, (2005)
2004
Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans,
, Academy of International Business, Southeast USA Chapter, (2004)
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