Skip to Main Content

The University of Tennessee

College of Communication and Information

Frequently Used Tools:



Home » Research » Faculty Publications

Faculty Publications

Found 5 results

Sort by:[Year][Title][Type][Author]
Filters: author is McKearney  [Clear All Filters]
1997
Is any press good press? The influence of negative information on brand choice, Lyon, Lisa; White, Candace McKearney , Conference of the American Academy of Advertising, St. Louis, Mo., p.187-191, (1997)
1996
An integrated communications course for advertising and public relations majors, Haley, Eric; White, Candace McKearney , Annual Conference of the American Academy of Advertising, Vancouver, B. C., p.220-226, (1996)
1995
Academy members on the Internet: A survey of computer network use, White, Candace McKearney , Annual Conference of the American Academy of Advertising, Norfolk, Va., p.245-247, (1995)
Visual attention to programming and commercials: In-home observations, Krugman, Dean M.; Cameron, Glen T.; White, Candace McKearney , Journal of Advertising, Volume 24, Number 1, p.1-12, (1995)
1994
Understanding how viewers monitor television: An analysis of field notes from in-home observations., McKearney, Candace L.; Morrison, Margaret; Cameron, Glen T.; Krugman, Dean M. , Proceedings of the 1994 Annual Conference of the American Academy of Advertising, Tucson, Arizona, p.191-197, (1994)