Faculty Publications
Found 3 results
Filters: author is Lwin [Clear All Filters]
2007
A Comparative Perspective of Online Disclosure Presentation from Web Sites in the United States and Singapore,
, Cross-Cultural Research Conference, (2007)
Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites,
, Journal of Consumer Affairs, Volume 41, Issue 2, (2007)
2006
Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites,
, Marketing and Public Policy Conference, Long Beach, CA, (2006)
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