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Faculty Publications

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Filters: author is Lubbers
2004
Tourism place branding - A cost effective strategy: The case of the USA., Fall, L.T.; Lubbers, C.A. , Destination Branding: Creating The Unique Destination Proposition, Oxford, England, (2004)
2003
Using a return-on-investment formula to evaluate state tourism promotion campaigns: A national study., Fall, L.T.; Lubbers, C.A. , Business Research Yearbook, Volume 10, Lanham, Maryland, p.82-86, (2003)
2002
Message Integration and Internet Activity of State Tourism Web Sites, Fall, L.T.; Lubbers, C.A.; White, C. , IABD - Marketing Division, Marina Del Rey, (2002)
Tourism Promotional Programs: Cost Effective or Cost-Inept? A National Study, Fall, L.T.; Lubbers, C.A. , NCA - PR Division, New Orleans, (2002)
2001
A content analysis of State tourism Web Sites: Are message integration, culture, and interactivity cooperating – or colliding?, Fall, Lisa T.; White, Candace; Lubbers, Charles A , Annual meeting of the National Communication Association, Atlanta, Ga., (2001)
Projecting the Image of an Entire State: An Analysis of Web Sites to Promote State Tourism., Fall, L.T.; Lubbers, C.A.; White, C. , NCA - PR Division, Atlanta, (2001)