Faculty Publications

Generation Next: Media and Affluenza, MARK D. HARMON; Shu-Yueh Lee , 30th Annual Research Symposium, College of Communication and Information, University of Tennessee, (2008)

Media Framing in Corporate Social Responsibility: A Korea US Comparative Study, Lee, Yoon-Joo; Sora Kim; Eric Haley , ICA, Montreal Canada, (2008)

Differential News Coverage of Female and Male Athletes During the 2004 Olympic Games, Catherine A. Luther; Nathan Lee Kirkham; Robin Hardin , Association for Education in Journalism and Mass Communication, Washington D.C., (2007)

Sex role portrayals in selected mainstream and African American magazine advertisements, Hovland, Roxanne; Wright, Emma; McMahan, Carolynn; Hwang, Jang-Sun; Lee, Guiohk; Kim, Juran , Annual Conference of the American Academy of Advertising, (2007)

The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness, Lee, Yoon-Joo; Eric Haley , American Academy of Advertising, (2007)

Transactional Versus Interactive Knowledge Networks: A Comparison of Interorganizational Network Topologies in Biotechnology, Lee, S.; Heiss, B.R. M.; Tang, L. , International Sunbelt Social Network Conference, Corfu Island, Greece, (2007)

2002 Korean Presidential Campaign and the United States Presidential, Lee, H.; Lariscy, R.W.; Tinkham, S.; Johnson (Avery), E , American Academy of Advertising, (2006)

Comparison of Televised Political Advertising during the 2002 Korean Presidential Campaign and the United States Presidential Campaign Advertising Model, Lee, H.; Lariscy, R.A.; Tinkham, S.; Johnson, E.A. , Annual meeting of the American Academy of Advertising, Reno, NV, (2006)

The Entertainment Experiences of Iron Chef, Clark, Naeemah; Lee, Shu-Yueh , Entertainment Studies Interest Group, at the Association for Education in Journalism and Mass Communication, San Francisco, California, (2006)

Gender role portrayals in American and Korean advertisements, Hovland, Roxanne; McMahan, Carolynn; Lee, Guiohk; Hwang, Jang-SunKim, Juran , Sex Roles: A Journal of Research, Volume 53, p.887-899, (2005)

Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor, Haley, Eric; Lee, Yoon-Joo , American Academy of Advertising, Houston, TX, (2005)

Sex role portrayals in selected magazine advertisements, Hovland, Roxanne; Hwang, Jang-Sun; Kim, Juran; Lee, Guiohk , Popular Culture Association Conference, (2004)

Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy, Hwang, Jang-Sun; McMillan, Sally J.; Lee, Guihok , Journal of Interactive Advertising, Volume 3, Number 2, p.Available: http://jiad.org, (2003)

Effects of Structural and Perceptual Factors on Attitudes toward the Website, McMillan, Sally J.; Hwang, Jang-Sun; Lee, Guihok , Journal of Advertising Research, Volume 43, Number 4, p.400-409, (2003)

Sex role portrayals in American and Korean magazine advertisements, Hovland, Roxanne; Lee, Guiohk; Hwang, Jang-Sun , Annual Conference of the International Communication Association, Seoul, South Korea, (2002)

A Visual Odyssey Through Forests in Illinois: Use of Geographic Information Systems (GIS) for 'Mapping' ForestWatch Sites, Lee, C. A.; Mehra, B.; Shrivastave, S.; Ostrodka, C. , Environmental Horizons 2001 Conference, University of Illinois at Urban-Champaign, (2001)

A Code and Beyond: A Model for Professional Responsibility, Pemberton, J. Michael; Pendergraft, Lee O. , IRMC [International Records Management Congress] Journal, Volume 9, Number ii, p.13-20, (1998)

¿Ha Llegado la Hora de Buscar Un Cogido de Etica Internacional para los Profesionales de la Administración de Archivos y Infor¬mación?/Has the Time Arrived to Seek An International Code of Ethics for Information Management Professionals?, Pemberton, J. Michael; Pendergraft, Lee O. , The International Records Management Journal, Volume 9, Number i, p.6-13, (1996)

Developing a Code of Ethics, Pemberton, J. Michael; Pendergraft, Lee O. , 36th Conference of ARMA International, p.437-441, (1991)

Strategies and Assessments Online: Novices' Experience, Tenopir, Carol; Nahl-Jakobovits, Diane; Howard, Dara Lee , Library & Information Science Research, Volume 13, p.237-266, (1991)

Enhancing the Profession Through Social Relevance and a Code of Ethics, Pemberton, J. Michael; Pendergraft, Lee O. , 35th Conference of ARMA International, p.60-68, (1990)

Full Text Search Strategies and Modifications: The Role of the Searcher and the Role of the System, Tenopir, Carol; Nahl-Jakobovits, Diane; Howard, Dara Lee , National Online Meeting Proceedings, Medford, NJ, p.389-399, (1990)

Toward a Code of Ethics: Social Relevance and the Professionalization of Records Management, Pemberton, J. Michael; Pendergraft, Lee O. , Records Management Quarterly, Volume 24, Number ii, p.3-8; 10-11; 15, (1990)

Building Bridges to Society: Enhancing the Profession Through Social Action, Pemberton, J. Michael; Pendergraft, Lee O. , 34th Conference of ARMA International, p.579-592, (1989)

Magazines Online: Users and Uses of Full Text, Tenopir, Carol; Nahl-Jakobovits, Diane; Howard, Dara Lee , Proceedings of the 52nd Annual Meeting of the American Society for Information Science, Volume 26., Medford, NJ, p.172-176, (1989)