Faculty Publications

Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective, Krugman, Dean M.; Morrison, Margaret; Sung, Yongjun , Journal of Public Policy and Marketing, Volume 25, Number 2, p.197-211, (2006)

Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002, Morrison, Margaret; Haygood, Daniel M.; Krugman, Dean M. , Sports Marketing Quarterly, Volume 15, Number 1, p.7-19, (2006)

Understanding the Role of Cigarette Promotion and Youth Smoking in a Changing Marketing Environment, Krugman, Dean M.; Quinn, William H.; Sung, Yongjun; Morrison, Margaret , Journal of Health Communication, Volume 10, p.261-278, (2005)

Dippin' and Chewin': Evaluating Smokeless Tobacco Spending in Magazines with Substantial Youth Readership, 1993-2003, Morrison, Margaret; Krugman, Dean M. , Proceedings of the 2004 Conference of the American Academy of Advertising, Baton Rouge, LA, p.52, (2004)

A Look at Mass and Computer Mediated Technologies: Understanding the Roles of Television and Computers in the Home, Morrison, Margaret; Krugman, Dean M. , Journal of Broadcasting and Electronic Media, Volume 45, Number 1, p.135-161, (2001)

Visual attention to programming and commercials: In-home observations, Krugman, Dean M.; Cameron, Glen T.; White, Candace McKearney , Journal of Advertising, Volume 24, Number 1, p.1-12, (1995)

Instructor's manual for advertising: Its role in modern marketing, Hovland, Roxanne; Dunn; Barban; Krugman, Dean M.; Reid, L. , (1994)

Understanding how viewers monitor television: An analysis of field notes from in-home observations., McKearney, Candace L.; Morrison, Margaret; Cameron, Glen T.; Krugman, Dean M. , Proceedings of the 1994 Annual Conference of the American Academy of Advertising, Tucson, Arizona, p.191-197, (1994)

Instructor's manual for advertising: Its role in modern marketing, Hovland, Roxanne; Dunn; Barban; Krugman, Dean M.; Reid, L. , (1990)