Faculty Publications
Found 3 results
Filters: author is Kinser [Clear All Filters]
2006
A Dr. Doolittle primer: Determining how america’s zoos use public relations membership techniques as effective customer relationship marketing strategies,
, Services Marketing Quarterly, Volume 27, Number 3, p.91-114, (2006)
2005
Lions and tigers and bears, oh my! An examination of membership communication programs among our nation’s zoos,
, Journal of Hospitality & Leisure Marketing, Volume 12, Number 1-2, p.57-77, (2005)
2002
Financial Accountability Sings the Song of Success: A National Investigation of Public Relations Strategies, Tactics and Evaluation Techniques at Zoological Parks.,
, NCA - PR Division, New Orleans, (2002)
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