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2008
Media Framing in Corporate Social Responsibility: A Korea US Comparative Study, Lee, Yoon-Joo; Sora Kim; Eric Haley , ICA, Montreal Canada, (2008)
Preparing for Pandemic while Managing Uncertainty:An Analysis of the Construction of Fear and Uncertainty in Press Releases of Major Health Agencies, Avery, E.J.; Kim, S. , International Communication Association, Montreal, (2008)
2007
Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus, Kim Sora; Scott Rader; Eric Haley , AEJMC, Washington D.C, (2007)
Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions, Kim, Sora; Gi-Yung Koo; Eric Haley , American Academy of Advertising, (2007)
How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences, Kim, Sora; Candace White , National Communication Association Annual Convention PR Division, Chicago, (2007)
Sex role portrayals in selected mainstream and African American magazine advertisements, Hovland, Roxanne; Wright, Emma; McMahan, Carolynn; Hwang, Jang-Sun; Lee, Guiohk; Kim, Juran , Annual Conference of the American Academy of Advertising, (2007)
Value Congruency Effects of Advertising on Attitude and Behavioral Intentions, Kim, Sora; Eric Haley , AEJMC, Washington D.C, (2007)
A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites, McMillan, Sally J.; Hoy, Mariea Grubbs; Kim, Juran; McMahan, Carolynn , American Academy of Advertising Annual Conference, Burlington, VT, (2007)
The lingering ideologies of the Korean war conflict, Kim, Sora; Haley, Eric , American Academy of Advertising’s 4th Asia-Pacific Conference, Seoul Korea, (2007)
2006
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites, McMillan, Sally J.; Kim, Juran; McMahan, Carolynn; Fall, Lisa T. , Proceedings of the American Academy of Advertising, Austin, TX, p.222-231, (2006)
Creating a Web of Trust and Change: Testing the Gamson Hypothesis on Politically Interested Internet Users., Johnson, T. J.; Kaye, B. K.; Kim, D. , Association for Education in Journalism and Mass Communication annual conference, San Francisco, CA, (2006)
Differences in gender roles in public relations in South Korea, Kim, Sora; Hovland, Roxanne , Association for Education in Journalism & Mass Communications, (2006)
2005
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns, Kim, Juran; McMillan, Sally J.; Hwang, Jang-Sun , Journal of Interactive Advertising, Volume 6, Number 1, p.Available: http://jiad.org/vol6/no1/kim/index.htm, (2005)
Connecting to multiple places: Internet connectedness and community connectedness of college students as “hybrid” migrants, Kim, Y.; Carpenter, Courtney , Association of Internet Researchers Conference, Chicago, Illinois, (2005)
2004
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis, McMillan, Sally J.; Kim, Juran; Hwang, Jang-Sun , Proceedings of the American Academy of Advertising, Miami, FL, p.255-262, (2004)
Sex role portrayals in selected magazine advertisements, Hovland, Roxanne; Hwang, Jang-Sun; Kim, Juran; Lee, Guiohk , Popular Culture Association Conference, (2004)
2003
Victims and Villains: The Framing of Health Care Systems Issues in Daily Newspaper Stories, Lepre, Carolyn Ringer; Walsh-Childers, Kim; Chance, Jean , Newspaper Research Journal, (2003)
2002
From ‘Just the Facts’ to ‘Downright Salacious:’ Teen and Women’s Magazines’ Coverage of Sex and Sexual Health, Walsh-Childers, Kim; Gotthoffer, Alyse; Treise, Debbie; Ringer, Carolyn , Sexual Teens, Sexual Media, Mahwah, NJ, (2002)
Using Qualitative Research in Advertising: Strategies, Techniques and Applications, Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E. , Thousand Oaks, CA, (2002)
2001
Victims and Villains: A Framing Analysis of the Newspaper Coverage of Managed Care, Lepre, Carolyn Ringer; Walsh-Childers, Kim; Chance, Jean , nternational Communication Association, Health Communication Division, Washington, DC, (2001)
What the Real World Really Wants: An Analysis of Advertising Employment Ads, McMillan, Sally J.; Sheehan, Kim Bartel; Heinemann, Brandt; Frazer, Charles , Journal of Advertising Education, Volume 5, Number 2, p.9-21, (2001)
2000
Dimensions of Privacy Concern Among Online Consumers, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Journal of Public Policy and Marketing, Volume 19, Number 2, p.62-73, (2000)
Missing Persons: Health Professionals and Consumers as Sources in Daily Newspaper Coverage of Health Issues, Walsh-Childers, Kim; Chance, Jean; Lepre, Carolyn Ringer; Mullen, Leslie , Association for Education in Journalism and Mass Communication, Science Communication Interest Group, Phoenix, AZ, (2000)
Whose Voices? Health Professionals and Consumers as Sources in Daily Newspaper Coverage of Health Issues, Walsh-Childers, Kim; Chance, Jean; Lepre, Carolyn Ringer; Mullen, Leslie , AEJMC Southeastern Colloquium, Chapel Hill, NC, (2000)
1999
Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns, Sheehan, Kim Bartel; Hoy, Mariea Grubbs , Journal of Advertising, Volume 28, Number 3, p.37-52, (1999)
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