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2007
Sex role portrayals in selected mainstream and African American magazine advertisements, Hovland, Roxanne; Wright, Emma; McMahan, Carolynn; Hwang, Jang-Sun; Lee, Guiohk; Kim, Juran , Annual Conference of the American Academy of Advertising, (2007)
2005
Gender role portrayals in American and Korean advertisements, Hovland, Roxanne; McMahan, Carolynn; Lee, Guiohk; Hwang, Jang-SunKim, Juran , Sex Roles: A Journal of Research, Volume 53, p.887-899, (2005)
How Consumers Think About "Interactive" Aspects of Web Advertising, Hwang, Jang-Sun; McMillan, Sally J. , Web Systems Design and Online Consumer Behavior, Hershey, PA, p.69-89, (2005)
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns, Kim, Juran; McMillan, Sally J.; Hwang, Jang-Sun , Journal of Interactive Advertising, Volume 6, Number 1, p.Available: http://jiad.org/vol6/no1/kim/index.htm, (2005)
2004
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis, McMillan, Sally J.; Kim, Juran; Hwang, Jang-Sun , Proceedings of the American Academy of Advertising, Miami, FL, p.255-262, (2004)
Sex role portrayals in selected magazine advertisements, Hovland, Roxanne; Hwang, Jang-Sun; Kim, Juran; Lee, Guiohk , Popular Culture Association Conference, (2004)
2003
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy, Hwang, Jang-Sun; McMillan, Sally J.; Lee, Guihok , Journal of Interactive Advertising, Volume 3, Number 2, p.Available: http://jiad.org, (2003)
Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods, Hwang, Jang-Sun; McMillan, Sally J. , Proceedings of the American Academy of Advertising, Clemson, SC, p.130-137, (2003)
Dot.com Fever: Deconstructing the boom and the bust, White, Candace; McMillan, Sally J.; Hwang, Jang-Sun , International Communication Association Annual Conference, San Diego, Calif., (2003)
Effects of Structural and Perceptual Factors on Attitudes toward the Website, McMillan, Sally J.; Hwang, Jang-Sun; Lee, Guihok , Journal of Advertising Research, Volume 43, Number 4, p.400-409, (2003)
2002
The Role of Interactivity and Involvement in Attitude toward the Web Site, Hwang, Jang-Sun; McMillan, Sally J. , Proceedings of the American Academy of Advertising, Auburn, AL, p.10, (2002)
Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity, McMillan, Sally J.; Hwang, Jang-Sun , Journal of Advertising, Volume 31, Number 3, p.41-54, (2002)
Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China, McMillan, Sally J.; Hwang, Jang-Sun , Journal of Intercultural Communication Research, Volume 31, Number 2, p.107-125, (2002)
Sex role portrayals in American and Korean magazine advertisements, Hovland, Roxanne; Lee, Guiohk; Hwang, Jang-Sun , Annual Conference of the International Communication Association, Seoul, South Korea, (2002)
The media and the mindset: media coverage of Dot.com performance, White, Candace; McMillan, Sally J.; Hwang, Jang-Sun , 24th Annual College of Communication Research Symposium, Knoxville, Tenn, (2002)
2000
The influence of personal beliefs on 'Country-of-Origin (CO)' effects, Hwang, Jang-Sun; Hovland, Roxanne; Hoy, Mariea Grubbs , Annual Conference of The American Academy of Advertising, (2000)
The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?, Hwang, Jang-Sun; Hoy, Mariea Grubbs , Annual Convention of the Association of Educators in Journalism and Mass Communications, Phoenix, (2000)