Research Publications

Hoy, Mariea Grubbs, & John C. Mowen (1985).  From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.

Hoy, Mariea Grubbs, & John C. Mowen (1986).  Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior. Journal of Public Policy and Marketing. 5, 171-184.

Hoy, Mariea Grubbs (1987).  Public Policy Issues in Consumer Behavior. (Mowen J.C., Ed.).Consumer Behavior. 569-603.

Hoy, Mariea Grubbs (1990).  The Toddler Years: The Missing Sample in Marketing Research with Children,. 1990 AMA Educators' Proceedings. 112-117.

Hoy, Mariea Grubbs (1991).  The Emergence of Script-Related Knowledge. (Childers T.L., Ed.).1991 AMA Winter Educators' Conference. 387-394.

Hoy, Mariea Grubbs, & Michael J. Stankey (1992).  Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard. (Bloom P.N., Starr Jr. R.G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference,. 71.

Hoy, Mariea Grubbs (1992).  Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs. (Bloom P.N., Starr Jr. R.G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference. 138-151.

Hoy, Mariea Grubbs, & Michael J. Stankey (1993).  Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard. Journal of Advertising. 22, 47-59.

Hoy, Mariea Grubbs (1993).  From Two Papers to One: Advertisers' Reactions When a City Loses a Major Daily. Association for Educators in Journalism and Mass Communications Convention.

Stankey, Michael J., & Mariea Grubbs Hoy (1994).  Advertising Research. (Singletary M.W., Ed.).Mass Communication Research. 374-393.

Hoy, Mariea Grubbs (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.

Taylor, Ronald E., & Mariea Grubbs Hoy (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.

Hoy, Mariea Grubbs, & Eric Haley (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.

Hoy, Mariea Grubbs, & Eric Haley (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen P., Kaufman P.J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.

Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley (1996).  How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1996).  On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.

Phelps, Joseph E., & Mariea Grubbs Hoy (1996).  The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology and Marketing. 13, 77-105.

Hoy, Mariea Grubbs (1996).  College Students' Use of Home Medical Test Kit: The Prevalence of Home Pregnancy Tests and Use as Minors. (Hill R., Taylor, Ray C., Ed.).Proceedings of the 1996 Public Policy and Marketing Conference. 57.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1997).  Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1997).  E-mail Surveys: Response Patterns, Process and Potential. (Macklin C.M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1998).  Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps J.E., Ed.).Frontiers in Direct Marketing Research. 67-68.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1998).  Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,. Proceedings of the American Academy of Advertising Conference. 77-78.

Punyapiroje, Chompunuch, Mariea Grubbs Hoy, & Margie Morrison (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.

Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.

Hoy, Mariea Grubbs (1998).  Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1999).  Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1999).  Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (2000).  Dimensions of Privacy Concern Among Online Consumers. Journal of Public Policy and Marketing. 19, 62-73.

Hoy, Mariea Grubbs, & Paula Zemel (2000).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone P., France K., Wiener J.L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.

Hoy, Mariea Grubbs, & Jeana Man-Sze Wong (2000).  Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.

Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.

Hoy, Mariea Grubbs, & Avery Abernathy (2000).  Gatekeeping in Survey Research: An Analysis of JM and JMR, 1994-1999. Society for Marketing Advances.

Hwang, Jang-Sun, & Mariea Grubbs Hoy (2000).  The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.

Hwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.

Zemel, Paula, & Mariea Grubbs Hoy (2001).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines,. Journal of Pharmaceutical Marketing and Management. 14, 67-96.

Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2001).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts M.S., King R.L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.

Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2002).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. Journal of Current Issues & Research in Advertising. 24, 51-66.

Hoy, Mariea Grubbs, Joseph E. Phelps, & Les Hoy (2002).  E-vangelism: Online Privacy and Security Considerations for Church Websites. Marketing and Public Policy Conference.

Hoy, Mariea Grubbs, Craig J. Andrews, & Michael J. Stankey (2002).  An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. Public Policy Conference.

Hoefges, Michael, & Mariea Grubbs Hoy (2002).  Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications. Marketing and Public Policy Conference.