Research Publications

Phelps, Joseph E., & Mariea Grubbs Hoy (1996).  The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology and Marketing. 13, 77-105.

Hoy, Mariea Grubbs, & Craig J. Andrews (2004).  Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.

Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.

Hoy, Mariea Grubbs, & John C. Mowen (1986).  Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior. Journal of Public Policy and Marketing. 5, 171-184.

Hoy, Mariea Grubbs, & Joseph E. Phelps (2003).  Consumer Privacy and Security Protection on Church Websites: Reasons for Concern,. Journal of Public Policy and Marketing. 22, 58-70.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (2000).  Dimensions of Privacy Concern Among Online Consumers. Journal of Public Policy and Marketing. 19, 62-73.

Hoy, Mariea Grubbs, & May O. Lwin (2007).  Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites. Journal of Consumer Affairs. 41(2), 

Hoy, Mariea Grubbs, & Craig J. Andrews (2006).  Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard. Journal of Consumer Affairs. 40, 64-89.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1999).  Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.

Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley (1996).  How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.

Hoy, Mariea Grubbs, & Jeana Man-Sze Wong (2000).  Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.

Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2002).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. Journal of Current Issues & Research in Advertising. 24, 51-66.

Zemel, Paula, & Mariea Grubbs Hoy (2001).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines,. Journal of Pharmaceutical Marketing and Management. 14, 67-96.

Hoy, Mariea Grubbs, & Michael J. Stankey (1993).  Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard. Journal of Advertising. 22, 47-59.

Hoy, Mariea Grubbs (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1999).  Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.

Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.

Hoy, M., C. C. Childers, & M. Morrison (2009).  Come join us, come join us: An analysis of CFBA Initiative vs. Non-Initiative members in CARU cases 2000-2006. 2009 American Academy of Advertising Conference.

Lwin, May O., & Mariea Grubbs Hoy (2007).  A Comparative Perspective of Online Disclosure Presentation from Web Sites in the United States and Singapore. Cross-Cultural Research Conference.

Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy (2002).  Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.

Blakeman, Robyn, & Mariea Grubbs Hoy (2005).  Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.

Hoy, Mariea Grubbs, Joseph E. Phelps, & Les Hoy (2002).  E-vangelism: Online Privacy and Security Considerations for Church Websites. Marketing and Public Policy Conference.

Hwang, Jang-Sun, & Mariea Grubbs Hoy (2000).  The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.

Hoy, Mariea Grubbs, Craig J. Andrews, & Michael J. Stankey (2002).  An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. Public Policy Conference.

Hoy, Mariea Grubbs, & Joseph E. Phelps (2005).  An Exploration of the Online Privacy and Security Practices Of The 100 Largest Nonprofit Organizations,. Direct Marketers Educators' Conference.

Hoy, Mariea Grubbs, & John C. Mowen (1985).  From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.

Hoy, Mariea Grubbs (1993).  From Two Papers to One: Advertisers' Reactions When a City Loses a Major Daily. Association for Educators in Journalism and Mass Communications Convention.

Hoy, Mariea Grubbs, & Avery Abernathy (2000).  Gatekeeping in Survey Research: An Analysis of JM and JMR, 1994-1999. Society for Marketing Advances.

Hoy, Mariea Grubbs, & May Lwin (2006).  Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites. Marketing and Public Policy Conference.

Hoy, Mariea Grubbs, & Craig J. Andrews (2003).  The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. Marketing and Public Policy Conference.

Hwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.

Hoy, Mariea Grubbs, & Eric Haley (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.

Hoy, M. G., C. C. Childers, & M. Morrison (2008).  The knights of the food table. Parent's perceptions of the CARU children's food and beverage advertising initiative and its charter members.. 2008 Marketing and Public Policy Conference.

Punyapiroje, Chompunuch, Mariea Grubbs Hoy, & Margie Morrison (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.

Childers, C. C., & M. G. Hoy (2008).  The missing link: Giving parents a voice in the ongoing childhood obesity debate.. American Academy of Advertising Conference.

Hoy, Mariea Grubbs, & Avery Abernathy (2002).  Nonresponse Assessment in Marketing Research: Current Practice and Suggested Improvements,. American Marketing Association Winter Educators' Conference.

Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1996).  On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.

Phelps, Joseph E., & Mariea Grubbs Hoy (2005).  Personal Information Disclosures by Membership Organizations: Can you e-Trust Your Church?. International Communication Association Conference.

Hoy, Mariea Grubbs, & Joseph E. Phelps (2007).  Prescription for Privacy and Security Concerns: A Comparison of Health-Related and Non-Health-Related Web Sites in the Top 100 NPOs. 2007 Marketing and Public Policy Conference.

Hoefges, Michael, & Mariea Grubbs Hoy (2002).  Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications. Marketing and Public Policy Conference.