Research Publications

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Zemel, Paula, & Mariea Grubbs Hoy (2001).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines,. Journal of Pharmaceutical Marketing and Management. 14, 67-96.
T
Taylor, Ronald E., & Mariea Grubbs Hoy (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.
Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley (1996).  How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.
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Stankey, Michael J., & Mariea Grubbs Hoy (1994).  Advertising Research. (Singletary M.W., Ed.).Mass Communication Research. 374-393.
Sheehan, Kim Bartel, & Mariea Grubbs Hoy (2000).  Dimensions of Privacy Concern Among Online Consumers. Journal of Public Policy and Marketing. 19, 62-73.
Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1998).  Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps J.E., Ed.).Frontiers in Direct Marketing Research. 67-68.
Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1999).  Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.
Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1997).  E-mail Surveys: Response Patterns, Process and Potential. (Macklin C.M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.
Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1996).  On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.
Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1999).  Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.
Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1997).  Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.
Sheehan, Kim Bartel, & Mariea Grubbs Hoy (1998).  Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,. Proceedings of the American Academy of Advertising Conference. 77-78.
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Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2002).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. Journal of Current Issues & Research in Advertising. 24, 51-66.
Punyapiroje, Chompunuch, Mariea Grubbs Hoy, & Margie Morrison (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.
Punyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy (2001).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts M.S., King R.L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.
Phelps, Joseph E., & Mariea Grubbs Hoy (2005).  Personal Information Disclosures by Membership Organizations: Can you e-Trust Your Church?. International Communication Association Conference.
Phelps, Joseph E., & Mariea Grubbs Hoy (1996).  The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology and Marketing. 13, 77-105.
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McMillan, Sally J., & Mariea Grubbs Hoy (2007).  Standards of Interactivity on Health-Related Web Sites: Identifying Current Practice in Multiple Web Domains. Marketing and Public Planning Annual Conference.
McMillan, Sally J., Mariea Grubbs Hoy, Juran Kim, & Carolynn McMahan (2007).  A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites. American Academy of Advertising Annual Conference.
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Lwin, May O., & Mariea Grubbs Hoy (2007).  A Comparative Perspective of Online Disclosure Presentation from Web Sites in the United States and Singapore. Cross-Cultural Research Conference.
H
Hwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.
Hwang, Jang-Sun, & Mariea Grubbs Hoy (2000).  The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.
Hoy, Mariea Grubbs, & John C. Mowen (1985).  From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.
Hoy, Mariea Grubbs, Joseph E. Phelps, & Les Hoy (2002).  E-vangelism: Online Privacy and Security Considerations for Church Websites. Marketing and Public Policy Conference.
Hoy, Mariea Grubbs (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.
Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.
Hoy, Mariea Grubbs (1990).  The Toddler Years: The Missing Sample in Marketing Research with Children,. 1990 AMA Educators' Proceedings. 112-117.
Hoy, Mariea Grubbs, & Eric Haley (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen P., Kaufman P.J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Hoy, Mariea Grubbs, & May Lwin (2006).  Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites. Marketing and Public Policy Conference.
Hoy, Mariea Grubbs, Margie Morrison, & Chompunuch Punyapiroje (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.
Hoy, Mariea Grubbs (1992).  Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs. (Bloom P.N., Starr Jr. R.G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference. 138-151.
Hoy, Mariea Grubbs, & Craig J. Andrews (2003).  The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. Marketing and Public Policy Conference.
Hoy, M. G., C. C. Childers, & M. Morrison (2008).  The knights of the food table. Parent's perceptions of the CARU children's food and beverage advertising initiative and its charter members.. 2008 Marketing and Public Policy Conference.
Hoy, Mariea Grubbs, & Craig J. Andrews (2004).  Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.
Hoy, Mariea Grubbs, & Joseph E. Phelps (2007).  Prescription for Privacy and Security Concerns: A Comparison of Health-Related and Non-Health-Related Web Sites in the Top 100 NPOs. 2007 Marketing and Public Policy Conference.
Hoy, Mariea Grubbs, & Jeana Man-Sze Wong (2000).  Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.
Hoy, Mariea Grubbs (1987).  Public Policy Issues in Consumer Behavior. (Mowen J.C., Ed.).Consumer Behavior. 569-603.
Hoy, Mariea Grubbs, & Eric Haley (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Hoy, Mariea Grubbs, & Michael J. Stankey (1992).  Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard. (Bloom P.N., Starr Jr. R.G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference,. 71.
Hoy, Mariea Grubbs, & Joseph E. Phelps (2003).  Consumer Privacy and Security Protection on Church Websites: Reasons for Concern,. Journal of Public Policy and Marketing. 22, 58-70.