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2007
A Comparative Perspective of Online Disclosure Presentation from Web Sites in the United States and Singapore, Lwin, May O.; Mariea Grubbs Hoy , Cross-Cultural Research Conference, (2007)
Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites, Hoy, Mariea Grubbs; May O. Lwin , Journal of Consumer Affairs, Volume 41, Issue 2, (2007)
Prescription for Privacy and Security Concerns: A Comparison of Health-Related and Non-Health-Related Web Sites in the Top 100 NPOs, Hoy, Mariea Grubbs; Joseph Phelps , 2007 Marketing and Public Policy Conference, (2007)
A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites, McMillan, Sally J.; Hoy, Mariea Grubbs; Kim, Juran; McMahan, Carolynn , American Academy of Advertising Annual Conference, Burlington, VT, (2007)
Standards of Interactivity on Health-Related Web Sites: Identifying Current Practice in Multiple Web Domains, McMillan, Sally J.; Hoy, Mariea Grubbs , Marketing and Public Planning Annual Conference, Washington, DC, (2007)
2006
What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases, Hoy, Mariea Grubbs; Morrison, Margaret , Association for Education in Journalism and Mass Communication conference, San Francisco, CA, (2006)
Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard, Hoy, Mariea Grubbs; Andrews, J. Craig , Journal of Consumer Affairs, Volume 40, Number 1, p.64-89, (2006)
Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites, Hoy, Mariea Grubbs; Lwin, May , Marketing and Public Policy Conference, Long Beach, CA, (2006)
2005
An Exploration of the Online Privacy and Security Practices Of The 100 Largest Nonprofit Organizations,, Hoy, Mariea Grubbs; Phelps, Joseph , Direct Marketers Educators' Conference, (2005)
Concept with Character: Preparing New Creatives in Good Times and Bad,, Blakeman, Robyn; Hoy, Mariea Grubbs , Conference of the American Academy of Advertising, (2005)
Personal Information Disclosures by Membership Organizations: Can you e-Trust Your Church?, Phelps, Joseph; Hoy, Mariea Grubbs , International Communication Association Conference, (2005)
2004
An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry, Hoy, Mariea Grubbs; Andrews, J. Craig , Proceedings of the 2004 Conference of the American Academy of Advertising, p.200, (2004)
Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002, Hoy, Mariea Grubbs; Andrews, J. Craig , Journal of Public Policy and Marketing, Volume 23, Number 2, p.170-182, (2004)
2003
Consumer Privacy and Security Protection on Church Websites: Reasons for Concern,, Hoy, Mariea Grubbs; Phelps, Joseph , Journal of Public Policy and Marketing, Volume 22, Number 1, p.58-70, (2003)
The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,, Hoy, Mariea Grubbs; Andrews, J. Craig , Marketing and Public Policy Conference, Washington, D.C., (2003)
Using a Conference to Showcase Your Department's USP, Hoefges, Michael; Hoy, Mariea Grubbs; Taylor, Ronald E. , American Academy of Advertising, Denver-Broomfield, CO., (2003)
2002
A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand, Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, Mariea Grubbs , Journal of Current Issues & Research in Advertising, Volume 24, Number 2, p.51-66, (2002)
An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension, Hoy, Mariea Grubbs; Andrews, J. Craig; Stankey, Michael J. , Public Policy Conference, (2002)
Compulsive Buying and Credit Card Usage Among College Students, Haley, Eric; Hovland, Roxanne; Hoy, Mariea Grubbs , Hawaii International Conference on Social Sciences, (2002)
E-vangelism: Online Privacy and Security Considerations for Church Websites, Hoy, Mariea Grubbs; Phelps, Joseph; Hoy, Les , Marketing and Public Policy Conference, (2002)
Nonresponse Assessment in Marketing Research: Current Practice and Suggested Improvements,, Hoy, Mariea Grubbs; Abernethy, Avery , American Marketing Association Winter Educators' Conference, (2002)
Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications, Hoefges, Michael; Hoy, Mariea Grubbs , Marketing and Public Policy Conference, (2002)
2001
A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand, Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, Mariea Grubbs , Asian Conference of the American Academy of Advertising, Kazusa, Japan, p.64-65, (2001)
Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines,, Zemel, Paula; Hoy, Mariea Grubbs , Journal of Pharmaceutical Marketing and Management, Volume 14, Number 2, p.67-96, (2001)
2000
The influence of personal beliefs on 'Country-of-Origin (CO)' effects, Hwang, Jang-Sun; Hovland, Roxanne; Hoy, Mariea Grubbs , Annual Conference of The American Academy of Advertising, (2000)
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