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Hovland, Roxanne, Cathleen Warga, & Andrea Warren
(1980). How the net effect of industry advertising can be either pro-competitive or anti-competitive in different market circumstances.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, & Kent Lancaster
(1985). Do concentrated markets spend more on advertising? Evidence on nondurable consumer goods industries.
Journal of Macromarketing.
Hovland, Roxanne
(1985). The view from my office.
Annual Conference of the American Academy of Advertising.
Wilcox, Gary B., Dorothy Shea, & Roxanne Hovland
(1986). Alcoholic beverage advertising and the electronic media.
Communications and the Law. 8, 31-41.
Hovland, Roxanne, & Gary B. Wilcox
(1986). Alcoholic beverage advertising in the electronic media and the First Amendment.
Annual Conference of the American Academy of Advertising.
Tucker, Lauren, Roxanne Hovland, & Gary B. Wilcox
(1987). Consumer response to Seagram's equivalency TV spots.
Journalism Quarterly. 46, 834-846.
Hovland, Roxanne, & Gary B. Wilcox
(1987). The future of alcoholic beverage advertising.
Communications and the Law. 9, 5-14.
Wilcox, Gary B., Roxanne Hovland, & Dwight Fletcher
(1988). Consumer response to a TV liquor spot.
Journalism Quarterly. 65, 195-196.
Taylor, Ronald E., & Roxanne Hovland
(1988). Salary discrimination against women in entry-level positions in advertising.
Eleventh Annual Communications Research Symposium. College of Communications. 147-65.
Hovland, Roxanne, Gary B. Wilcox, & Tina Hoffman
(1988). An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Dwight L. Teeter Jr., & Gary B. Wilcox
(1988). Advertising and the constitution: Regulation and rights in flux.
Annual Conference of the American Academy of Advertising.
Teeter Jr., Dwight L., Gary B. Wilcox, & Roxanne Hovland
(1989). Commercial speech and the First Amendment: The constitutional stepchild.
(Hovland R., Wilcox G.B., Ed.).Advertising and Society.
Taylor, Ronald E., & Roxanne Hovland
(1989). Women likely to face salary discrimination in advertising.
Journalism Educator. 43, 11-16.
Hovland, Roxanne, & Ronald E. Taylor
(1989). Advertising and Commercial Speech Since Posadas.
Association for Education in Journalism & Mass Communications.
Hovland, Roxanne, & Charles Frazer
(1989). Teaching the Advertising and Society Course.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne
(1989). Beyond Textbooks and Theory: Teaching Creative Advertising in the Advertising Classroom.
Annual Conference of the American Academy of Advertising.
Bowles, Dorothy, & Homer Marcum
(1990). The Chilling Effect of Libel on Tennessee Newspaper Editors.
(Hovland R., Ed.).Thirteenth Annual Communications Research Symposium College of Communications.
Hovland, Roxanne, & Ronald E. Taylor
(1990). Recent developments in commercial speech doctrine.
Communications and the Law. 12, 3-14.
Hovland, Roxanne, & Ronald E. Taylor
(1990). Advertising and commercial speech since Posadas.
Journalism Quarterly. 67, 1083-89.
Hovland, Roxanne
(1992). Canyon Breweries: Gloster Beer.
(Nevett T., Ed.).Advertising Management: Case Analysis Manual.
Hovland, Roxanne, Kurt Klaus, & Eric Haley
(1993). Commercial speech after Fox: There's a rule for every exception.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Dunn, Barban, Dean M. Krugman, & L. Reid
(1994). Instructor's manual for advertising: Its role in modern marketing.
Hovland, Roxanne
(1994). Baggage labels and the Grand Tour.
Popular Culture Association.
Haley, Eric, & Roxanne Hovland
(1994). Overbreadth and commercial speech.
Communications and the Law. 16, 201-212.
Hovland, Roxanne, & Eric Haley
(1995). Recent district court decisions and the status of commercial speech decisions.
Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Haley, Eric, & Roxanne Hovland
(1995). Closer scrutiny? Recent trends in supreme court commercial speech decisions.
Annual Conference of the American Academy of Advertising. 199-204.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1997). Some days are better than others: Beer commercials and the addictive experience.
Annual Conference of The American Academy of Advertising.
Morrison, Margie, Randall E. King, & Roxanne Hovland
(1997). Barbaric mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads.
American Marketing Association Advertising Winter Conference.
Morrison, Margie, Randall E. King, & Roxanne Hovland
(1997). Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads.
(Macklin C.M., Ed.).Proceedings of the 1997 Annual Conference of The American Academy of Advertising. 100-106.
Hovland, Roxanne
(1998). Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry.
Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1999). Some days are better than others: Beer commercials and a question of ethics.
Research in Marketing. 175-202.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1999). Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads.
Alcoholism Treatment Quarterly. 17, 29-51.
Haley, Eric, Roxanne Hovland, Jeff Wilkinson, & Marcie Hinton
(2000). Infomercial marketer adherence to self-regulatory standards: A content analysis.
Annual Conference of the American Academy of Advertising.
Hwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy
(2000). The influence of personal beliefs on 'Country-of-Origin (CO)' effects.
Annual Conference of The American Academy of Advertising.
Hovland, Roxanne, Guihok Lee, & Jang-Sun Hwang
(2002). Sex role portrayals in American and Korean magazine advertisements.
Annual Conference of the International Communication Association.
Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy
(2002). Compulsive Buying and Credit Card Usage Among College Students.
Hawaii International Conference on Social Sciences.
Hovland, Roxanne
(2003). Advertising scholarship as a service to the university.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, & Joyce Wolburg
(2004). Historical development of consumer culture.
Fourth International Conference on Knowledge, Culture and Change in Organizations.