Research Publications

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Journal Article
Hovland, Roxanne, & Ronald E. Taylor (1990).  Advertising and commercial speech since Posadas. Journalism Quarterly. 67, 1083-89.
Wilcox, Gary B., Dorothy Shea, & Roxanne Hovland (1986).  Alcoholic beverage advertising and the electronic media. Communications and the Law. 8, 31-41.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson (1999).  Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads. Alcoholism Treatment Quarterly. 17, 29-51.
Wilcox, Gary B., Roxanne Hovland, & Dwight Fletcher (1988).  Consumer response to a TV liquor spot. Journalism Quarterly. 65, 195-196.
Tucker, Lauren, Roxanne Hovland, & Gary B. Wilcox (1987).  Consumer response to Seagram's equivalency TV spots. Journalism Quarterly. 46, 834-846.
Hovland, Roxanne, & Kent Lancaster (1985).  Do concentrated markets spend more on advertising? Evidence on nondurable consumer goods industries. Journal of Macromarketing.
Hovland, Roxanne, & Gary B. Wilcox (1987).  The future of alcoholic beverage advertising. Communications and the Law. 9, 5-14.
Hovland, Roxanne, Carolynn McMahan, Guihok Lee, & Juran Hwang Jang-SunKim (2005).  Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.
Haley, Eric, & Roxanne Hovland (1994).  Overbreadth and commercial speech. Communications and the Law. 16, 201-212.
Hovland, Roxanne, & Ronald E. Taylor (1990).  Recent developments in commercial speech doctrine. Communications and the Law. 12, 3-14.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson (1999).  Some days are better than others: Beer commercials and a question of ethics. Research in Marketing. 175-202.
Taylor, Ronald E., & Roxanne Hovland (1989).  Women likely to face salary discrimination in advertising. Journalism Educator. 43, 11-16.
Conference Paper
Hovland, Roxanne (1998).  Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry. Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.
Hovland, Roxanne, & Ronald E. Taylor (1989).  Advertising and Commercial Speech Since Posadas. Association for Education in Journalism & Mass Communications.
Hovland, Roxanne, Dwight L. Teeter Jr., & Gary B. Wilcox (1988).  Advertising and the constitution: Regulation and rights in flux. Annual Conference of the American Academy of Advertising.
Hovland, Roxanne (2003).  Advertising scholarship as a service to the university. Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, & Gary B. Wilcox (1986).  Alcoholic beverage advertising in the electronic media and the First Amendment. Annual Conference of the American Academy of Advertising.
Hovland, Roxanne (1994).  Baggage labels and the Grand Tour. Popular Culture Association.
Morrison, Margie, Randall E. King, & Roxanne Hovland (1997).  Barbaric mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. American Marketing Association Advertising Winter Conference.
Hovland, Roxanne (1989).  Beyond Textbooks and Theory: Teaching Creative Advertising in the Advertising Classroom. Annual Conference of the American Academy of Advertising.
Bowles, Dorothy, & Homer Marcum (1990).  The Chilling Effect of Libel on Tennessee Newspaper Editors. (Hovland R., Ed.).Thirteenth Annual Communications Research Symposium College of Communications.
Hovland, Roxanne (2004).  Classical liberalism and the promotion of addictive goods. Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Kurt Klaus, & Eric Haley (1993).  Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.
Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy (2002).  Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.
Kim, Sora, & Roxanne Hovland (2006).  Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.
Hovland, Roxanne, Gary B. Wilcox, & Tina Hoffman (1988).  An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test. Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Carolynn McMahan, & Tiffany Shoop (2004).  Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans. Academy of International Business, Southeast USA Chapter.
Hovland, Roxanne, & Joyce Wolburg (2004).  Historical development of consumer culture. Fourth International Conference on Knowledge, Culture and Change in Organizations.
Hovland, Roxanne, Cathleen Warga, & Andrea Warren (1980).  How the net effect of industry advertising can be either pro-competitive or anti-competitive in different market circumstances. Annual Conference of the American Academy of Advertising.
Hwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.
Haley, Eric, Roxanne Hovland, Jeff Wilkinson, & Marcie Hinton (2000).  Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.
Vanc, A. M., & Roxanne Hovland (2008).  Perceived Gender Preference and Physical Attractiveness, for Corporate Public Communicators in Romania.. International Communication Association.
Taylor, Ronald E., & Roxanne Hovland (1988).  Salary discrimination against women in entry-level positions in advertising. Eleventh Annual Communications Research Symposium. College of Communications. 147-65.
Hovland, Roxanne, Guihok Lee, & Jang-Sun Hwang (2002).  Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.
Hovland, Roxanne, Jang-Sun Hwang, Juran Kim, & Guihok Lee (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.
Hovland, Roxanne, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Guihok Lee, & Juran Kim (2007).  Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson (1997).  Some days are better than others: Beer commercials and the addictive experience. Annual Conference of The American Academy of Advertising.
Hovland, Roxanne, & Charles Frazer (1989).  Teaching the Advertising and Society Course. Annual Conference of the American Academy of Advertising.
Hovland, Roxanne (1985).  The view from my office. Annual Conference of the American Academy of Advertising.
Book Chapter
Hovland, Roxanne (1992).  Canyon Breweries: Gloster Beer. (Nevett T., Ed.).Advertising Management: Case Analysis Manual.