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Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1999). Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads.
Alcoholism Treatment Quarterly. 17, 29-51.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1999). Some days are better than others: Beer commercials and a question of ethics.
Research in Marketing. 175-202.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1997). Some days are better than others: Beer commercials and the addictive experience.
Annual Conference of The American Academy of Advertising.
Wilcox, Gary B., Roxanne Hovland, & Dwight Fletcher
(1988). Consumer response to a TV liquor spot.
Journalism Quarterly. 65, 195-196.
Wilcox, Gary B., Dorothy Shea, & Roxanne Hovland
(1986). Alcoholic beverage advertising and the electronic media.
Communications and the Law. 8, 31-41.
Vanc, A. M., & Roxanne Hovland
(2008). Perceived Gender Preference and Physical Attractiveness, for Corporate Public Communicators in Romania..
International Communication Association.
Tucker, Lauren, Roxanne Hovland, & Gary B. Wilcox
(1987). Consumer response to Seagram's equivalency TV spots.
Journalism Quarterly. 46, 834-846.
Teeter Jr., Dwight L., Gary B. Wilcox, & Roxanne Hovland
(1989). Commercial speech and the First Amendment: The constitutional stepchild.
(Hovland R., Wilcox G.B., Ed.).Advertising and Society.
Taylor, Ronald E., & Roxanne Hovland
(1989). Women likely to face salary discrimination in advertising.
Journalism Educator. 43, 11-16.
Taylor, Ronald E., & Roxanne Hovland
(1988). Salary discrimination against women in entry-level positions in advertising.
Eleventh Annual Communications Research Symposium. College of Communications. 147-65.
Morrison, Margie, Randall E. King, & Roxanne Hovland
(1997). Barbaric mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads.
American Marketing Association Advertising Winter Conference.
Morrison, Margie, Randall E. King, & Roxanne Hovland
(1997). Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads.
(Macklin C.M., Ed.).Proceedings of the 1997 Annual Conference of The American Academy of Advertising. 100-106.
Kim, Sora, & Roxanne Hovland
(2006). Differences in gender roles in public relations in South Korea.
Association for Education in Journalism & Mass Communications.
Hwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy
(2000). The influence of personal beliefs on 'Country-of-Origin (CO)' effects.
Annual Conference of The American Academy of Advertising.
Hovland, Roxanne, & Gary B. Wilcox
(1987). The future of alcoholic beverage advertising.
Communications and the Law. 9, 5-14.
Hovland, Roxanne, Carolynn McMahan, Guihok Lee, & Juran Hwang Jang-SunKim
(2005). Gender role portrayals in American and Korean advertisements.
Sex Roles: A Journal of Research. 53, 887-899.
Hovland, Roxanne
(1989). Beyond Textbooks and Theory: Teaching Creative Advertising in the Advertising Classroom.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, & Eric Haley
(1995). Recent district court decisions and the status of commercial speech decisions.
Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Hovland, Roxanne, Guihok Lee, & Jang-Sun Hwang
(2002). Sex role portrayals in American and Korean magazine advertisements.
Annual Conference of the International Communication Association.
Hovland, Roxanne, Gary B. Wilcox, & Tina Hoffman
(1988). An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Emma Wright, Carolynn McMahan, Jang-Sun Hwang, Guihok Lee, & Juran Kim
(2007). Sex role portrayals in selected mainstream and African American magazine advertisements.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, & Ronald E. Taylor
(1990). Advertising and commercial speech since Posadas.
Journalism Quarterly. 67, 1083-89.
Hovland, Roxanne
(1985). The view from my office.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, & Joyce Wolburg
(2004). Historical development of consumer culture.
Fourth International Conference on Knowledge, Culture and Change in Organizations.
Hovland, Roxanne, Kurt Klaus, & Eric Haley
(1993). Commercial speech after Fox: There's a rule for every exception.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne
(2004). Classical liberalism and the promotion of addictive goods.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, & Charles Frazer
(1989). Teaching the Advertising and Society Course.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Joyce Wolburg, & Eric Haley
(2007). Readings in Advertising, Communication and Consumer Culture.
Hovland, Roxanne, & Ronald E. Taylor
(1990). Recent developments in commercial speech doctrine.
Communications and the Law. 12, 3-14.
Hovland, Roxanne, & Kent Lancaster
(1985). Do concentrated markets spend more on advertising? Evidence on nondurable consumer goods industries.
Journal of Macromarketing.
Hovland, Roxanne
(2003). Advertising scholarship as a service to the university.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne
(1992). Canyon Breweries: Gloster Beer.
(Nevett T., Ed.).Advertising Management: Case Analysis Manual.
Hovland, Roxanne
(1998). Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry.
Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.
Hovland, Roxanne, & Gary B. Wilcox
(1986). Alcoholic beverage advertising in the electronic media and the First Amendment.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Jang-Sun Hwang, Juran Kim, & Guihok Lee
(2004). Sex role portrayals in selected magazine advertisements.
Popular Culture Association Conference.
Hovland, Roxanne, & Ronald E. Taylor
(1989). Advertising and Commercial Speech Since Posadas.
Association for Education in Journalism & Mass Communications.
Hovland, Roxanne
(1994). Baggage labels and the Grand Tour.
Popular Culture Association.
Hovland, Roxanne, Cathleen Warga, & Andrea Warren
(1980). How the net effect of industry advertising can be either pro-competitive or anti-competitive in different market circumstances.
Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Dwight L. Teeter Jr., & Gary B. Wilcox
(1988). Advertising and the constitution: Regulation and rights in flux.
Annual Conference of the American Academy of Advertising.