Research Publications

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2008
2007
2006
Kim, Sora, & Roxanne Hovland (2006).  Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.
2005
2004
Hovland, Roxanne, & Joyce Wolburg (2004).  Historical development of consumer culture. Fourth International Conference on Knowledge, Culture and Change in Organizations.
Hovland, Roxanne, Carolynn McMahan, & Tiffany Shoop (2004).  Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans. Academy of International Business, Southeast USA Chapter.
Hovland, Roxanne, Jang-Sun Hwang, Juran Kim, & Guihok Lee (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.
Hovland, Roxanne (2004).  Classical liberalism and the promotion of addictive goods. Annual Conference of the American Academy of Advertising.
2003
Hovland, Roxanne (2003).  Advertising scholarship as a service to the university. Annual Conference of the American Academy of Advertising.
2002
Hovland, Roxanne, Guihok Lee, & Jang-Sun Hwang (2002).  Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.
Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy (2002).  Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.
2000
1999
1998
Hovland, Roxanne (1998).  Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry. Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.
1997
1995
Hovland, Roxanne, & Eric Haley (1995).  Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Haley, Eric, & Roxanne Hovland (1995).  Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.
1994
1993
Hovland, Roxanne, Kurt Klaus, & Eric Haley (1993).  Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.
1992
Hovland, Roxanne (1992).  Canyon Breweries: Gloster Beer. (Nevett T., Ed.).Advertising Management: Case Analysis Manual.
1990
1989
1988
Wilcox, Gary B., Roxanne Hovland, & Dwight Fletcher (1988).  Consumer response to a TV liquor spot. Journalism Quarterly. 65, 195-196.
Taylor, Ronald E., & Roxanne Hovland (1988).  Salary discrimination against women in entry-level positions in advertising. Eleventh Annual Communications Research Symposium. College of Communications. 147-65.
Hovland, Roxanne, Gary B. Wilcox, & Tina Hoffman (1988).  An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test. Annual Conference of the American Academy of Advertising.