Faculty Publications
Found 46 results
Filters: author is Hovland
2007
Sex role portrayals in selected mainstream and African American magazine advertisements,
, Annual Conference of the American Academy of Advertising, (2007)
2006
Differences in gender roles in public relations in South Korea,
, Association for Education in Journalism & Mass Communications, (2006)
2005
Gender role portrayals in American and Korean advertisements,
, Sex Roles: A Journal of Research, Volume 53, p.887-899, (2005)
2004
Classical liberalism and the promotion of addictive goods,
, Annual Conference of the American Academy of Advertising, (2004)
Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans,
, Academy of International Business, Southeast USA Chapter, (2004)
Historical development of consumer culture,
, Fourth International Conference on Knowledge, Culture and Change in Organizations, Greenwich, England, (2004)
Sex role portrayals in selected magazine advertisements,
, Popular Culture Association Conference, (2004)
2003
Advertising scholarship as a service to the university,
, Annual Conference of the American Academy of Advertising, (2003)
2002
Compulsive Buying and Credit Card Usage Among College Students,
, Hawaii International Conference on Social Sciences, (2002)
Sex role portrayals in American and Korean magazine advertisements,
, Annual Conference of the International Communication Association, Seoul, South Korea, (2002)
2000
The influence of personal beliefs on 'Country-of-Origin (CO)' effects,
, Annual Conference of The American Academy of Advertising, (2000)
Infomercial marketer adherence to self-regulatory standards: A content analysis,
, Annual Conference of the American Academy of Advertising, (2000)
1999
Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads,
, Alcoholism Treatment Quarterly, Volume 17, Number 4, p.29-51, (1999)
Some days are better than others: Beer commercials and a question of ethics,
, Research in Marketing, Number 15, p.175-202, (1999)
1998
Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry,
, Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication, (1998)
1997
Barbaric mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads,
, American Marketing Association Advertising Winter Conference, St. Petersburg, FL, (1997)
Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads,
, Proceedings of the 1997 Annual Conference of The American Academy of Advertising, St. Louis, MO., p.100-106, (1997)
Some days are better than others: Beer commercials and the addictive experience,
, Annual Conference of The American Academy of Advertising, (1997)
1995
Closer scrutiny? Recent trends in supreme court commercial speech decisions,
, Annual Conference of the American Academy of Advertising, p.199-204, (1995)
Recent district court decisions and the status of commercial speech decisions,
, Proceedings of the Annual Conference of The American Academy of Advertising, p.205-209, (1995)
1994
Baggage labels and the Grand Tour,
, Popular Culture Association, (1994)
Overbreadth and commercial speech,
, Communications and the Law, Volume 16, Number 4, p.201-212, (1994)
1993
Commercial speech after Fox: There's a rule for every exception,
, Annual Conference of the American Academy of Advertising, (1993)
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