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2007
Sex role portrayals in selected mainstream and African American magazine advertisements, Hovland, Roxanne; Wright, Emma; McMahan, Carolynn; Hwang, Jang-Sun; Lee, Guiohk; Kim, Juran , Annual Conference of the American Academy of Advertising, (2007)
Readings in Advertising, Communication and Consumer Culture, Hovland, Roxanne; Wolburg, Joyce; Haley, Eric , (2007)
2006
Differences in gender roles in public relations in South Korea, Kim, Sora; Hovland, Roxanne , Association for Education in Journalism & Mass Communications, (2006)
2005
Gender role portrayals in American and Korean advertisements, Hovland, Roxanne; McMahan, Carolynn; Lee, Guiohk; Hwang, Jang-SunKim, Juran , Sex Roles: A Journal of Research, Volume 53, p.887-899, (2005)
2004
Classical liberalism and the promotion of addictive goods, Hovland, Roxanne , Annual Conference of the American Academy of Advertising, (2004)
Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans, Hovland, Roxanne; McMahan, Carolynn; Shoop, Tiffany , Academy of International Business, Southeast USA Chapter, (2004)
Historical development of consumer culture, Hovland, Roxanne; Wolburg, Joyce , Fourth International Conference on Knowledge, Culture and Change in Organizations, Greenwich, England, (2004)
Sex role portrayals in selected magazine advertisements, Hovland, Roxanne; Hwang, Jang-Sun; Kim, Juran; Lee, Guiohk , Popular Culture Association Conference, (2004)
2003
Advertising scholarship as a service to the university, Hovland, Roxanne , Annual Conference of the American Academy of Advertising, (2003)
2002
Compulsive Buying and Credit Card Usage Among College Students, Haley, Eric; Hovland, Roxanne; Hoy, Mariea Grubbs , Hawaii International Conference on Social Sciences, (2002)
Sex role portrayals in American and Korean magazine advertisements, Hovland, Roxanne; Lee, Guiohk; Hwang, Jang-Sun , Annual Conference of the International Communication Association, Seoul, South Korea, (2002)
2000
The influence of personal beliefs on 'Country-of-Origin (CO)' effects, Hwang, Jang-Sun; Hovland, Roxanne; Hoy, Mariea Grubbs , Annual Conference of The American Academy of Advertising, (2000)
Infomercial marketer adherence to self-regulatory standards: A content analysis, Haley, Eric; Hovland, Roxanne; Wilkinson, Jeff; Hinton, Marcie , Annual Conference of the American Academy of Advertising, (2000)
1999
Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads, Wolburg, Joyce; Hovland, Roxanne; Hopson, Ronald E. , Alcoholism Treatment Quarterly, Volume 17, Number 4, p.29-51, (1999)
Some days are better than others: Beer commercials and a question of ethics, Wolburg, Joyce; Hovland, Roxanne; Hopson, Ronald E. , Research in Marketing, Number 15, p.175-202, (1999)
1998
Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry, Hovland, Roxanne , Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication, (1998)
1997
Barbaric mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads, Morrison, Margaret; King, Randall E.; Hovland, Roxanne , American Marketing Association Advertising Winter Conference, St. Petersburg, FL, (1997)
Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads, Morrison, Margaret; King, Randall; Hovland, Roxanne , Proceedings of the 1997 Annual Conference of The American Academy of Advertising, St. Louis, MO., p.100-106, (1997)
Some days are better than others: Beer commercials and the addictive experience, Wolburg, Joyce; Hovland, Roxanne; Hopson, Ronald E. , Annual Conference of The American Academy of Advertising, (1997)
1995
Closer scrutiny? Recent trends in supreme court commercial speech decisions, Haley, Eric; Hovland, Roxanne , Annual Conference of the American Academy of Advertising, p.199-204, (1995)
Recent district court decisions and the status of commercial speech decisions, Hovland, Roxanne; Haley, Eric , Proceedings of the Annual Conference of The American Academy of Advertising, p.205-209, (1995)
1994
Baggage labels and the Grand Tour, Hovland, Roxanne , Popular Culture Association, (1994)
Instructor's manual for advertising: Its role in modern marketing, Hovland, Roxanne; Dunn; Barban; Krugman, Dean M.; Reid, L. , (1994)
Overbreadth and commercial speech, Haley, Eric; Hovland, Roxanne , Communications and the Law, Volume 16, Number 4, p.201-212, (1994)
1993
Commercial speech after Fox: There's a rule for every exception, Hovland, Roxanne; Klaus, Kurt; Haley, Eric , Annual Conference of the American Academy of Advertising, (1993)