Faculty Publications
Found 3 results
Filters: author is Hopson [Clear All Filters]
1999
Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads,
, Alcoholism Treatment Quarterly, Volume 17, Number 4, p.29-51, (1999)
Some days are better than others: Beer commercials and a question of ethics,
, Research in Marketing, Number 15, p.175-202, (1999)
1997
Some days are better than others: Beer commercials and the addictive experience,
, Annual Conference of The American Academy of Advertising, (1997)
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