Faculty Publications
Found 2 results
Filters: author is Hoffman [Clear All Filters]
2001
Scientists’ Use of Journals: Differences (and Similarities) Between Print and Electronic,
, Online Meeting, New York, p.469-481, (2001)
1988
An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test,
, Annual Conference of the American Academy of Advertising, (1988)
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