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Faculty Publications

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2003
Using a Conference to Showcase Your Department's USP, Hoefges, Michael; Hoy, Mariea Grubbs; Taylor, Ronald E. , American Academy of Advertising, Denver-Broomfield, CO., (2003)
2002
Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications, Hoefges, Michael; Hoy, Mariea Grubbs , Marketing and Public Policy Conference, (2002)