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Haley, Eric
(1991). The FTC and Infomercials/Feature Advertising: Regulatory Reactions to a New Creative Technique.
Annual meeting of AEJMC.
Cameron, Glen T., & Eric Haley
(1992). Feature Advertising: Policies and Attitudes in Print Media.
Journal of Advertising. 21, 47-56.
McKee, Kathy, & Eric Haley
(1993). Student Owned Media Technology in Residence Halls: A Descriptive Study.
Journal of College and University Student Housing. 22, 39-42.
Hovland, Roxanne, Kurt Klaus, & Eric Haley
(1993). Commercial speech after Fox: There's a rule for every exception.
Annual Conference of the American Academy of Advertising.
Haley, Eric, & Kathy McKee
(1993). Reaching the In-Dorm College Market: A Study of In-Room Media Ownership and Use.
Annual Meeting of the Association of Popular Culture.
Haley, Eric
(1993). The Semiotic Perspective: A Tool for Qualitative Inquiry.
Proceedings of the 1993 Conference of the American Academy of Advertising. 189-196.
McKee, Kathy, & Eric Haley
(1994). Regulating Channel One Within Public Schools: Precedents and Parameters.
Communications and the Law. 16, 37-50.
Haley, Eric, & Jeff Wilkinson
(1994). And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,.
Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.
Haley, Eric, & DeForrest Jackson
(1994). Responding to the Crisis of Accountability: A Review of Program Assessment Methods.
Annual meeting of AEJMC.
Haley, Eric, & DeForrest Jackson
(1994). A Conceptualization of Assessment for Mass Communications Programs.
Journalism & Mass Communication Educator. 50, 5-13.
Haley, Eric, & Roxanne Hovland
(1994). Overbreadth and commercial speech.
Communications and the Law. 16, 201-212.
Haley, Eric
(1994). Interviewing: Data Generation and Analysis.
Proceedings of the 1994 Conference of the American Academy of Advertising. 221-232.
Hoy, Mariea Grubbs, & Eric Haley
(1995). International Agency Research: The French Experience.
Annual Conference of the American Academy of Advertising.
Hoy, Mariea Grubbs, & Eric Haley
(1995). Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications.
(Ellen P., Kaufman P.J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Hovland, Roxanne, & Eric Haley
(1995). Recent district court decisions and the status of commercial speech decisions.
Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Haley, Eric, & Roxanne Hovland
(1995). Closer scrutiny? Recent trends in supreme court commercial speech decisions.
Annual Conference of the American Academy of Advertising. 199-204.
Haley, Eric
(1995). Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility.
Proceedings of the 1995 Conference of the American Academy of Advertising. 119-128.
Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley
(1996). How French advertising professionals develop creative strategy.
Journal of Advertising. 25, 1-14.
Haley, Eric, & Candace McKearney White
(1996). An integrated communications course for advertising and public relations majors.
Annual Conference of the American Academy of Advertising. 220-226.
Haley, Eric
(1996). Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising.
Journal of Advertising. 25, 19-36.
Raman, Niranjan, & Eric Haley
(1997). Measuring Organizational Source Credibility: A Scale Development Study.
Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.
Cunningham, Anne, & Eric Haley
(1998). Preparing Students for Real-world Ethical Dilemmas: A Stakeholder Approach.
National AEJMC conference.
Cunningham, Anne, & Eric Haley
(1998). The Ghost in the Mirror: The Indirect Influences of Advertising in an Ad-Less Magazine.
Proceedings of the 1998 Conference of the American Academy of Advertising. 267-268.
Giacobbi, Peter, Eric Haley, & J. Whitney
(1998). An Examination of the Openness Construct in Sport.
Southeast regional conference for the Association for the Advancement of Applied Sport Psychology.
Haley, Eric, Candace McKearney White, & Anne Cunningham
(1999). Branding religion: Christian consumers' understanding of Christian products.
annual meeting of AEJMC, Advertising Division.
Haley, Eric, Roxanne Hovland, Jeff Wilkinson, & Marcie Hinton
(2000). Infomercial marketer adherence to self-regulatory standards: A content analysis.
Annual Conference of the American Academy of Advertising.
Cunningham, Anne, & Eric Haley
(2000). A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine.
Journal of Current Issues and Research in Advertising. 22, 17-30.
Morrison, Margie, Eric Haley, & Timothy Christy
(2001). Preliminary Results From a Study of How Account Planning is and Should be Evaluated.
(Taylor C.R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
Haley, Eric, Candace McKearney White, & Anne Cunningham
(2001). Branding religion: Christian consumers' understanding of Christian products.
(Stout D.A., Buddenbaum J.M., Ed.).Religion and Popular Culture: Studies on the Interaction of Worldviews. 269-288.
Taylor, Ronald E.
(2002). Qualitative theory.
(Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Taylor, Ronald E.
(2002). Qualitative interviewing.
(Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Morrison, Margie, Eric Haley, Kim Bartel Sheehan, & Ronald E. Taylor
(2002). Using Qualitative Research in Advertising: Strategies, Techniques and Applications.
Morrison, Margie, Timothy Christy, & Eric Haley
(2002). The Integration of Account Planning in U.S. Advertising Agencies.
Association for Education in Journalism and Mass Communication conference.
Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy
(2002). Compulsive Buying and Credit Card Usage Among College Students.
Hawaii International Conference on Social Sciences.
Haley, Eric, & Anne Cunningham
(2002). Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Common Practices.
Annual conference of AEJMC.
Christy, Timothy, Margie Morrison, & Eric Haley
(2002). Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills.
Annual Conference of the American Academy of Advertising.
Morrison, Margie, & Eric Haley
(2003). Account Planners’ Views on How Their Work Is and Should be Evaluated.
Journal of Advertising. 32, 7-16.
Morrison, Margie, Timothy Christy, & Eric Haley
(2003). Preparing Planners: Account Planning and the Advertising Curriculum.
Journal of Advertising Education. 7, 5-20.
Haley, Eric, & Anne Cunningham
(2003). Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices.
Mass Media and Society. 6, 175-190.
Haley, Eric, & Yoon-Joo Lee
(2005). Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor.
American Academy of Advertising.