Research Publications

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Journal Article
Morrison, Margie, & Eric Haley (2003).  Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 32, 7-16.
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, & Elizabeth J. Avery (2007).  Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal. 14(3), 265-276.
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, Elizabeth J. Avery, & J. L. Bell (2007).  Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research. Cancer Control. 14(3), 265-275.
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, Elizabeth J. Avery, Melissa Winchenbach, & John Bell (2007).  Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research. Cancer Control. 14(3), 
Haley, Eric, & DeForrest Jackson (1994).  A Conceptualization of Assessment for Mass Communications Programs. Journalism & Mass Communication Educator. 50, 5-13.
Cameron, Glen T., & Eric Haley (1992).  Feature Advertising: Policies and Attitudes in Print Media. Journal of Advertising. 21, 47-56.
Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley (1996).  How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.
Morrison, Margie, & Eric Haley (2006).  The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 46, 124-132.
Haley, Eric, & Robyn Blakeman (2008).  Lessons from Ad Educators' Experiences with Guest Speakers. Journal of Advertising Education. 12 (2),
Cunningham, Anne, & Eric Haley (2000).  A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine. Journal of Current Issues and Research in Advertising. 22, 17-30.
Haley, Eric (1996).  Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising. Journal of Advertising. 25, 19-36.
Haley, Eric, & Roxanne Hovland (1994).  Overbreadth and commercial speech. Communications and the Law. 16, 201-212.
Morrison, Margie, Timothy Christy, & Eric Haley (2003).  Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.
Haley, Eric, & Anne Cunningham (2003).  Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices. Mass Media and Society. 6, 175-190.
McKee, Kathy, & Eric Haley (1994).  Regulating Channel One Within Public Schools: Precedents and Parameters. Communications and the Law. 16, 37-50.
McKee, Kathy, & Eric Haley (1993).  Student Owned Media Technology in Residence Halls: A Descriptive Study. Journal of College and University Student Housing. 22, 39-42.
Haley, Eric, & Robyn Blakeman (2006).  Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives. Journal of Advertising Education. 9, 5 -13.
Conference Paper
Haley, Eric, & Robyn Blakeman (2007).  Advertising Educators' Advice About Guest Speakers: Making the Most of Visits by Ad Professionals. AEJMC.
Kim, Sora, Scott Rader, & Eric Haley (2007).  Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus. AEJMC.
Haley, Eric, Candace McKearney White, & Anne Cunningham (1999).  Branding religion: Christian consumers' understanding of Christian products. annual meeting of AEJMC, Advertising Division.
Hovland, Roxanne, Kurt Klaus, & Eric Haley (1993).  Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.
Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy (2002).  Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.
Chen, Huan, & Eric Haley (2009).  Connecting with Geneeration Y: A Qualitative Study of Advertising Preferences and Receptivity. American Academy of Advertising Annual Meeting.
Lee, Y., S. Kim, & Eric Haley (2008).  Cultural Differences of Corporate Social Responsibility: A Korea-US Comparative Study. 2008 International Communication Associations (ICA) Conference.
Haley, E., E. J. Avery, & S. McMillan (2008).  Developing Breast Health Messages for Women in Rural Populations: Specialized Notions of Empowerment for Attention and Action.. Annual meeting of the National Communication Association.
Kim, Sora, Gi-Yung Koo, & Eric Haley (2007).  Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.
Lambert, C. A., Eric Haley, Lisa Jahns, & S. Johnson (2007).  Eating Activity, Acculturative Stress and the Freshman 15.. Annual Conference of the Southern College Health Association.
Lambert, Cheryl Ann, Eric Haley, & Lisa Jahns (2006).  An ethnographic study exploring how students make decisions about eating and physical activity: Stress and the freshmen 15. The Obesity Society 2006 Annual Scientific Meeting.
Giacobbi, Peter, Eric Haley, & J. Whitney (1998).  An Examination of the Openness Construct in Sport. Southeast regional conference for the Association for the Advancement of Applied Sport Psychology.
Haley, Eric, Margie Morrison, & Ronald E. Taylor (2007).  Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising. AEJMC.
Kent, Kimberly, & Eric Haley (2006).  Family Communication Patterns of Adult Children of Bi-Polar Parents: A Qualitative Investigation. 11th International Congress of the Association of Psychology and Psychiatry for Adults and Children.
Haley, Eric (1991).  The FTC and Infomercials/Feature Advertising: Regulatory Reactions to a New Creative Technique. Annual meeting of AEJMC.
Haley, Eric, Ronald E. Taylor, & Margie Morrison (2008).  How Advertising Creatives Define Effective Account Planning. American Academy of Advertising.
Christy, Tim, & Eric Haley (2007).  The Influence of Context on College Students’ Perceptions of Advertising Offensiveness. American Academy of Advertising.
Haley, Eric, Roxanne Hovland, Jeff Wilkinson, & Marcie Hinton (2000).  Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.
Childers, C. C., E. Haley, C. Lambert, & L. Jahns (2009).  Insights into freshmen weight issues: An ethnographic study of how first-year students make decisions about eating.. 2009 Association for Education in Journalism and Mass Communication Conference .
Morrison, Margie, Timothy Christy, & Eric Haley (2002).  The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.
Hoy, Mariea Grubbs, & Eric Haley (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Kim, Sora, & Eric Haley (2007).  The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.
Christy, Timothy, Margie Morrison, & Eric Haley (2002).  Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.