Research Publications

Found 68 results

Sort by: Author [ Title (Desc)] Type Year
Filters: Author is Haley  [Clear All Filters]
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 
V
Kim, S., & Eric Haley (2006).  The Value Selection Process in Corporate Image Campaigns: A Conceptual Model and Research Proposition.. College of Communication and Information 28th Annual Research Symposium.
Kim, Sora, & Eric Haley (2007).  Value Congruency Effects of Advertising on Attitude and Behavioral Intentions. AEJMC.
U
Morrison, Margie, Eric Haley, Kim Bartel Sheehan, & Ronald E. Taylor (2002).  Using Qualitative Research in Advertising: Strategies, Techniques and Applications.
T
Haley, Eric, & Robyn Blakeman (2006).  Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives. Journal of Advertising Education. 9, 5 -13.
Haley, Eric, & Robyn Blakeman (2006).  Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives. Conference of the American Academy of Advertising.
S
McKee, Kathy, & Eric Haley (1993).  Student Owned Media Technology in Residence Halls: A Descriptive Study. Journal of College and University Student Housing. 22, 39-42.
Haley, J. E., T. P. Christy, S. Kim, & C. A. Lambert (2006).  Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.
Haley, Eric (1993).  The Semiotic Perspective: A Tool for Qualitative Inquiry. Proceedings of the 1993 Conference of the American Academy of Advertising. 189-196.
R
Lee, Yoon-Joo, & Eric Haley (2007).  The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness. American Academy of Advertising.
Lee, Y. - J., E. J. Avery, & E. Haley (2008).  The Role of Gender and Message Strategy in the Perception of Advocacy Campaigns.. Annual meeting of the National Communication Association.
Haley, Eric, & DeForrest Jackson (1994).  Responding to the Crisis of Accountability: A Review of Program Assessment Methods. Annual meeting of AEJMC.
McKee, Kathy, & Eric Haley (1994).  Regulating Channel One Within Public Schools: Precedents and Parameters. Communications and the Law. 16, 37-50.
Hovland, Roxanne, & Eric Haley (1995).  Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Hovland, Roxanne, Joyce Wolburg, & Eric Haley (2007).  Readings in Advertising, Communication and Consumer Culture.
Haley, Eric, & Anne Cunningham (2003).  Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices. Mass Media and Society. 6, 175-190.
Haley, Eric, & Anne Cunningham (2002).  Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Common Practices. Annual conference of AEJMC.
Haley, Eric, & Kathy McKee (1993).  Reaching the In-Dorm College Market: A Study of In-Room Media Ownership and Use. Annual Meeting of the Association of Popular Culture.
Q
Taylor, Ronald E. (2002).  Qualitative theory. (Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Taylor, Ronald E. (2002).  Qualitative interviewing. (Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
P
Cunningham, Anne, & Eric Haley (1998).  Preparing Students for Real-world Ethical Dilemmas: A Stakeholder Approach. National AEJMC conference.
Morrison, Margie, Timothy Christy, & Eric Haley (2003).  Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.
Morrison, Margie, Eric Haley, & Timothy Christy (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor C.R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
O
Haley, Eric, & Roxanne Hovland (1994).  Overbreadth and commercial speech. Communications and the Law. 16, 201-212.
Haley, Eric (1996).  Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising. Journal of Advertising. 25, 19-36.
M
Haley, Eric, & Yoon-Joo Lee (2005).  Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor. American Academy of Advertising.
Lee, Yoon-Joo, Sora Kim, & Eric Haley (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
Raman, Niranjan, & Eric Haley (1997).  Measuring Organizational Source Credibility: A Scale Development Study. Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.
Christy, Timothy, Margie Morrison, & Eric Haley (2002).  Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.
L
Cunningham, Anne, & Eric Haley (2000).  A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine. Journal of Current Issues and Research in Advertising. 22, 17-30.
Kim, Sora, & Eric Haley (2007).  The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.
Haley, Eric, & Robyn Blakeman (2008).  Lessons from Ad Educators' Experiences with Guest Speakers. Journal of Advertising Education. 12 (2),
I
Haley, Eric (1994).  Interviewing: Data Generation and Analysis. Proceedings of the 1994 Conference of the American Academy of Advertising. 221-232.
Hoy, Mariea Grubbs, & Eric Haley (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Morrison, Margie, & Eric Haley (2006).  The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 46, 124-132.
Morrison, Margie, Timothy Christy, & Eric Haley (2002).  The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.
Haley, Eric, & Candace McKearney White (1996).  An integrated communications course for advertising and public relations majors. Annual Conference of the American Academy of Advertising. 220-226.
Childers, C. C., E. Haley, C. Lambert, & L. Jahns (2009).  Insights into freshmen weight issues: An ethnographic study of how first-year students make decisions about eating.. 2009 Association for Education in Journalism and Mass Communication Conference .
Haley, Eric, Roxanne Hovland, Jeff Wilkinson, & Marcie Hinton (2000).  Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.
Christy, Tim, & Eric Haley (2007).  The Influence of Context on College Students’ Perceptions of Advertising Offensiveness. American Academy of Advertising.
H
Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley (1996).  How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.