Research Publications

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Taylor, Ronald E. (2002).  Qualitative interviewing. (Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Taylor, Ronald E. (2002).  Qualitative theory. (Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley (1996).  How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.
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Raman, Niranjan, & Eric Haley (1997).  Measuring Organizational Source Credibility: A Scale Development Study. Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.
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Morrison, Margie, & Eric Haley (2006).  The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 46, 124-132.
Morrison, Margie, & Eric Haley (2003).  Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 32, 7-16.
Morrison, Margie, Timothy Christy, & Eric Haley (2002).  The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.
Morrison, Margie, Eric Haley, Kim Bartel Sheehan, & Ronald E. Taylor (2002).  Using Qualitative Research in Advertising: Strategies, Techniques and Applications.
Morrison, Margie, Eric Haley, & Timothy Christy (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor C.R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
Morrison, Margie, Timothy Christy, & Eric Haley (2003).  Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, Elizabeth J. Avery, Melissa Winchenbach, & John Bell (2007).  Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research. Cancer Control. 14(3), 
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, & Elizabeth J. Avery (2007).  Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal. 14(3), 265-276.
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, Elizabeth J. Avery, & J. L. Bell (2007).  Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research. Cancer Control. 14(3), 265-275.
McKee, Kathy, & Eric Haley (1994).  Regulating Channel One Within Public Schools: Precedents and Parameters. Communications and the Law. 16, 37-50.
McKee, Kathy, & Eric Haley (1993).  Student Owned Media Technology in Residence Halls: A Descriptive Study. Journal of College and University Student Housing. 22, 39-42.
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Lee, Y., S. Kim, & Eric Haley (2008).  Cultural Differences of Corporate Social Responsibility: A Korea-US Comparative Study. 2008 International Communication Associations (ICA) Conference.
Lee, Yoon-Joo, & Eric Haley (2007).  The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness. American Academy of Advertising.
Lee, Y. - J., E. J. Avery, & E. Haley (2008).  The Role of Gender and Message Strategy in the Perception of Advocacy Campaigns.. Annual meeting of the National Communication Association.
Lee, Yoon-Joo, Sora Kim, & Eric Haley (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
Lambert, C. A., Eric Haley, Lisa Jahns, & S. Johnson (2007).  Eating Activity, Acculturative Stress and the Freshman 15.. Annual Conference of the Southern College Health Association.
Lambert, Cheryl Ann, Eric Haley, & Lisa Jahns (2006).  An ethnographic study exploring how students make decisions about eating and physical activity: Stress and the freshmen 15. The Obesity Society 2006 Annual Scientific Meeting.
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Kim, Sora, & Eric Haley (2007).  The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.
Kim, Sora, Gi-Yung Koo, & Eric Haley (2007).  Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.
Kim, S., & Eric Haley (2006).  The Value Selection Process in Corporate Image Campaigns: A Conceptual Model and Research Proposition.. College of Communication and Information 28th Annual Research Symposium.
Kim, Sora, & Eric Haley (2007).  Value Congruency Effects of Advertising on Attitude and Behavioral Intentions. AEJMC.
Kim, Sora, Scott Rader, & Eric Haley (2007).  Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus. AEJMC.
Kent, Kimberly, & Eric Haley (2006).  Family Communication Patterns of Adult Children of Bi-Polar Parents: A Qualitative Investigation. 11th International Congress of the Association of Psychology and Psychiatry for Adults and Children.
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Hoy, Mariea Grubbs, & Eric Haley (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen P., Kaufman P.J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Hoy, Mariea Grubbs, & Eric Haley (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Kurt Klaus, & Eric Haley (1993).  Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.
Hovland, Roxanne, Joyce Wolburg, & Eric Haley (2007).  Readings in Advertising, Communication and Consumer Culture.
Hovland, Roxanne, & Eric Haley (1995).  Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Haley, Eric, & Roxanne Hovland (1994).  Overbreadth and commercial speech. Communications and the Law. 16, 201-212.
Haley, Eric, Margie Morrison, & Ronald E. Taylor (2007).  Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising. AEJMC.
Haley, Eric, & Robyn Blakeman (2008).  Lessons from Ad Educators' Experiences with Guest Speakers. Journal of Advertising Education. 12 (2),
Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy (2002).  Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.
Haley, Eric, & Robyn Blakeman (2006).  Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives. Journal of Advertising Education. 9, 5 -13.
Haley, Eric (1995).  Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. Proceedings of the 1995 Conference of the American Academy of Advertising. 119-128.
Haley, Eric, & DeForrest Jackson (1994).  A Conceptualization of Assessment for Mass Communications Programs. Journalism & Mass Communication Educator. 50, 5-13.
Haley, J. E., T. P. Christy, S. Kim, & C. A. Lambert (2006).  Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.