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Chen, Huan, & Eric Haley
(2009). Connecting with Geneeration Y: A Qualitative Study of Advertising Preferences and Receptivity.
American Academy of Advertising Annual Meeting.
Lee, Y., S. Kim, & Eric Haley
(2008). Cultural Differences of Corporate Social Responsibility: A Korea-US Comparative Study.
2008 International Communication Associations (ICA) Conference.
Lee, Yoon-Joo, Sora Kim, & Eric Haley
(2008). Media Framing in Corporate Social Responsibility: A Korea US Comparative Study.
ICA.
Haley, Eric, Ronald E. Taylor, & Margie Morrison
(2008). How Advertising Creatives Define Effective Account Planning.
American Academy of Advertising.
Kim, Sora, & Eric Haley
(2007). The lingering ideologies of the Korean war conflict.
American Academy of Advertising’s 4th Asia-Pacific Conference.
Hovland, Roxanne, Joyce Wolburg, & Eric Haley
(2007). Readings in Advertising, Communication and Consumer Culture.
Lambert, C. A., Eric Haley, Lisa Jahns, & S. Johnson
(2007). Eating Activity, Acculturative Stress and the Freshman 15..
Annual Conference of the Southern College Health Association.
Christy, Tim, & Eric Haley
(2007). The Influence of Context on College Students’ Perceptions of Advertising Offensiveness.
American Academy of Advertising.
Lee, Yoon-Joo, & Eric Haley
(2007). The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness.
American Academy of Advertising.
Kim, Sora, Gi-Yung Koo, & Eric Haley
(2007). Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions.
American Academy of Advertising.
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, Elizabeth J. Avery, Melissa Winchenbach, & John Bell
(2007). Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research.
Cancer Control. 14(3),
Kim, Sora, Scott Rader, & Eric Haley
(2007). Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus.
AEJMC.
Kim, Sora, & Eric Haley
(2007). Value Congruency Effects of Advertising on Attitude and Behavioral Intentions.
AEJMC.
Haley, Eric, & Robyn Blakeman
(2007). Advertising Educators' Advice About Guest Speakers: Making the Most of Visits by Ad Professionals.
AEJMC.
Haley, Eric, Margie Morrison, & Ronald E. Taylor
(2007). Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising.
AEJMC.
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, Elizabeth J. Avery, & J. L. Bell
(2007). Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research.
Cancer Control. 14(3), 265-275.
McMillan, Sally J., Eric Haley, Paige Zollman-Huggler, & Elizabeth J. Avery
(2007). Breast health education for working women in Appalachia: Insights from focus group research.
Cancer Control Journal. 14(3), 265-276.
Morrison, Margie, & Eric Haley
(2006). The Integration of Account Planning in U.S. Advertising Agencies.
Journal of Advertising Research. 46, 124-132.
Lambert, Cheryl Ann, Eric Haley, & Lisa Jahns
(2006). An ethnographic study exploring how students make decisions about eating and physical activity: Stress and the freshmen 15.
The Obesity Society 2006 Annual Scientific Meeting.
Kent, Kimberly, & Eric Haley
(2006). Family Communication Patterns of Adult Children of Bi-Polar Parents: A Qualitative Investigation.
11th International Congress of the Association of Psychology and Psychiatry for Adults and Children.
Haley, Eric, & Robyn Blakeman
(2006). Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives.
Journal of Advertising Education. 9, 5 -13.
Haley, Eric, & Robyn Blakeman
(2006). Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives.
Conference of the American Academy of Advertising.
Kim, S., & Eric Haley
(2006). The Value Selection Process in Corporate Image Campaigns: A Conceptual Model and Research Proposition..
College of Communication and Information 28th Annual Research Symposium.
Haley, J. E., T. P. Christy, S. Kim, & C. A. Lambert
(2006). Shock and Awe: Context Effects of Advertising Offensiveness..
College of Communication and Information 28th Annual Research Symposium.
Haley, Eric, & Yoon-Joo Lee
(2005). Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor.
American Academy of Advertising.
Morrison, Margie, & Eric Haley
(2003). Account Planners’ Views on How Their Work Is and Should be Evaluated.
Journal of Advertising. 32, 7-16.
Morrison, Margie, Timothy Christy, & Eric Haley
(2003). Preparing Planners: Account Planning and the Advertising Curriculum.
Journal of Advertising Education. 7, 5-20.
Haley, Eric, & Anne Cunningham
(2003). Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices.
Mass Media and Society. 6, 175-190.
Taylor, Ronald E.
(2002). Qualitative theory.
(Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Taylor, Ronald E.
(2002). Qualitative interviewing.
(Morrison M., Haley E., Sheehan K., Taylor R.E., Ed.).Using Qualitative Research in Advertising: Strategies, Techniques, and Applications.
Morrison, Margie, Eric Haley, Kim Bartel Sheehan, & Ronald E. Taylor
(2002). Using Qualitative Research in Advertising: Strategies, Techniques and Applications.
Morrison, Margie, Timothy Christy, & Eric Haley
(2002). The Integration of Account Planning in U.S. Advertising Agencies.
Association for Education in Journalism and Mass Communication conference.
Haley, Eric, Roxanne Hovland, & Mariea Grubbs Hoy
(2002). Compulsive Buying and Credit Card Usage Among College Students.
Hawaii International Conference on Social Sciences.
Haley, Eric, & Anne Cunningham
(2002). Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Common Practices.
Annual conference of AEJMC.
Christy, Timothy, Margie Morrison, & Eric Haley
(2002). Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills.
Annual Conference of the American Academy of Advertising.
Morrison, Margie, Eric Haley, & Timothy Christy
(2001). Preliminary Results From a Study of How Account Planning is and Should be Evaluated.
(Taylor C.R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
Haley, Eric, Candace McKearney White, & Anne Cunningham
(2001). Branding religion: Christian consumers' understanding of Christian products.
(Stout D.A., Buddenbaum J.M., Ed.).Religion and Popular Culture: Studies on the Interaction of Worldviews. 269-288.
Haley, Eric, Roxanne Hovland, Jeff Wilkinson, & Marcie Hinton
(2000). Infomercial marketer adherence to self-regulatory standards: A content analysis.
Annual Conference of the American Academy of Advertising.
Cunningham, Anne, & Eric Haley
(2000). A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine.
Journal of Current Issues and Research in Advertising. 22, 17-30.
Haley, Eric, Candace McKearney White, & Anne Cunningham
(1999). Branding religion: Christian consumers' understanding of Christian products.
annual meeting of AEJMC, Advertising Division.