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Faculty Publications

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2001
What the Real World Really Wants: An Analysis of Advertising Employment Ads, McMillan, Sally J.; Sheehan, Kim Bartel; Heinemann, Brandt; Frazer, Charles , Journal of Advertising Education, Volume 5, Number 2, p.9-21, (2001)
1999
Sophistication on the World Wide Web: Evaluating Structure, Function, and Commercial Goals of Web sites, Frazer, Charles; McMillan, Sally J. , Advertising and the World Wide Web, Mahwah, NJ, p.119-134, (1999)
1989
Teaching the Advertising and Society Course, Hovland, Roxanne; Frazer, Charles , Annual Conference of the American Academy of Advertising, (1989)