Faculty Publications

Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites, McMillan, Sally J.; Kim, Juran; McMahan, Carolynn; Fall, Lisa T. , Proceedings of the American Academy of Advertising, Austin, TX, p.222-231, (2006)

A Dr. Doolittle primer: Determining how america’s zoos use public relations membership techniques as effective customer relationship marketing strategies, Kinser, K.; Fall, L.T , Services Marketing Quarterly, Volume 27, Number 3, p.91-114, (2006)

Man or Mouse - Which is Better: Proctored or Online Exams? A Comparison of Test Scores Among a Graduate Public Relations Management Course, Fall, L.T , AEJMC – PR Division, San Francisco, (2006)

The significance of crisis communication in the aftermath of 9/11: A national investigation of how tourism managers have re-tooled their promotional campaigns, Fall, L.T; Massey, J.E. , Tourism Crises: Management Responses and Theoretical Insight, Binghamton, NY, (2006)

The significance of crisis communication in the aftermath of 9/11: A national investigation of how tourism managers have re-tooled their promotional campaigns, Fall, L.T; Massey, J.E. , Journal of Travel & Tourism Marketing, Volume 19, Number 2/3, p.77-90, (2006)

A Survey of Attitudes toward Civic Engagement among UT Public Relations Interns, Brown, A.; Fall, L.T. , College of Communication & Information 27th Annual Research Symposium, University of Tennessee, (2005)

Consummate Counselors vs. Crisis Communicators: The Challenge for the Catholic Church, Fall, L.T.; Andrews, E. , AEJMC – PR Division, San Antonio, TX, (2005)

Does Healthy Internal Relationship Management Really Affect Soldiers? A Post Hoc Analysis to Determine How Communication and Leadership Influence Military Morale, Randall, E.; Fall, L.T. , NCA – PR Division, Boston, (2005)

Lions and tigers and bears, oh my! An examination of membership communication programs among our nation’s zoos, Kinser, K.; Fall, L.T. , Journal of Hospitality & Leisure Marketing, Volume 12, Number 1-2, p.57-77, (2005)

Students’ Attitudes toward Ethical Behavior on Campus, Fall, L.T. , NCA – PR Division, Boston, (2005)

Using the port of entry report as a benchmark: Survey results of on-the-job training among public relations internship site managers, Brown, A.; Fall, L.T.; Boudreaux, A. , Public Relations Review, Volume 31, Number 2, p.301-304, (2005)

What kinds of vacation travelers are surfing the 'net? A marketing segmentation study, Fall, L.T. , Journal of Website Promotion, Volume 1, Number 3, p.75-97, (2005)

What do They Get When They “Give Back?” A Three-year Study of Public Relations student Attitudes toward Civic Engagement, Fall, L.T.; Brown, A. , AEJMC – PR Division, San Antonio, (2005)

A public relations segmentation study: Using grunig's nested segmentation model and Yankelovich's generational influences model to distinguish vacation traveler publics, Fall, L.T. , Journal of Hospitality & Leisure Marketing, Volume 11, Number 1, p.5-30, (2004)

A Survey of On-the-Job Training among UT Public Relations Internship Site Managers, Brown, A.; Boudreaux, A.; Fall, L.T. , College of Communication & Information 26th Annual Research Symposium, University of Tennessee, (2004)

Beyond the ‘publish or perish’ philosophy: A method for quantifying university-based service, Fall, L.T.; Bourland-Davis, P.G. , Teaching Public Relations Monograph, Volume 62, (2004)

Consumer Relations, Fall, L.T , The Encyclopedia of Public Relations, Thousand Oaks, CA, (2004)

Communicating effectively in the wake of adversity: Strategies employed by convention & visitors bureaus after Sept. 11th, Fall, L.T. , Iowa Journal of Communication, Volume Special 9/, p.125-146, (2004)

Demographic Analysis, Fall, L.T. , The Encyclopedia of Public Relations, Thousand Oaks, CA, (2004)

Moving Forward: Jump-starting the Research Stream of Quality Customer Service Public Relations Management, Fall, L.T. , NCA – PR Division, (2004)

Psychographic Analysis, Fall, L.T.; Thompson, W. , The Encyclopedia of Public Relations, Thousand Oaks, CA, (2004)

Reality Check: Do Students Have what Practitioners Want? A Field Study of Public Relations Internship Site Managers, Brown, A.; Fall, L.T.; Boudreaux, A. , AEJMC – Careers and Internship Division, Toronto, (2004)

Spin, Fall, L.T. , The Encyclopedia of Public Relations, Thousand Oaks, CA, (2004)

The significance of public relations in enhancing employee relations: Results from a tri-city employee relations audit, Fall, L.T. , Business Research Yearbook, Volume 11, Lanham, Maryland, p.63-67, (2004)

The tourism industry’s reaction in action: Re-strategizing promotional campaigns in the wake of 9/11, Fall, L.T. , Language, Symbols, and the Media: Communication in the Aftermath of the World Trade Center Attack, New Brunswick, NJ, (2004)