Faculty Publications
Found 5 results
Filters: author is Christy
2007
The Influence of Context on College Students’ Perceptions of Advertising Offensiveness,
, American Academy of Advertising, (2007)
2003
Preparing Planners: Account Planning and the Advertising Curriculum,
, Journal of Advertising Education, Volume 7, Number 1, p.5-20, (2003)
2002
Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills,
, Annual Conference of the American Academy of Advertising, Jacksonville, FL, (2002)
The Integration of Account Planning in U.S. Advertising Agencies,
, Association for Education in Journalism and Mass Communication conference, Miami Beach, FL, (2002)
2001
Preliminary Results From a Study of How Account Planning is and Should be Evaluated,
, Proceedings of the 2001 Annual Conference of the American Academy of Advertising, Volume 175-182, St. Louis, MO, (2001)
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