Research Publications

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2007
Koo, Gi-Yung, B. Ruihley, A. Pratt, & Robin Hardin (2007).  Communication with Donors: Donor Motivations and Athletic Development Web Sites.. 2007 Summit for Communication & Sport.
Kim, Sora, Gi-Yung Koo, & Eric Haley (2007).  Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.