College of Communication & Information

CCI Research Presentations and Publications

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2011

Fall, L. T., & Lubbers C. (2011). Travelers' Perceptions of Tennessee: It's a Rocky Top State (of Mind). (Oglesby, R., LeBlanc P. H., & Adams M., Ed.).Business Research Yearbook: Global Business Perspectives. 18, 22-28.

2010

Fall, L. T., & Lubbers C. (2010). Traveler's Selection of Attractions and Activities as Compared to Preferred IMC Communication Factors. (Oglesby, R., LeBlanc P. H., & Adams M., Ed.).Business Research Yearbook: Global Business Perspectives. 17, 25-31.

2009

Fall, L. T., & Lubbers C. (2009). Does a Generational Divide Create a Fork in the Road? A Year-Long Segmentation Analysis to Determine IMC Information Source Usefulness Among Matures, Boomers, Gen X and Gen Y Vacation Travelers. International Journal of Integrated Marketing Communication. 1(2), 31-44.

Fall, L. T., & Lubbers C. (2009). Examining Visitor Information Sources for Planning Pleasure Travel: A Pilot Study. (Oglesby, R., & Adams M., Ed.).Business Research Yearbook: Global Business Perspectives. 16, 25-31.