Research Publications

Found 3 results

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Filters: Author is Hopson, Ronald E.  [Clear All Filters]
1999
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson (1999).  Some days are better than others: Beer commercials and a question of ethics. Research in Marketing. 175-202.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson (1999).  Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads. Alcoholism Treatment Quarterly. 17, 29-51.
1997
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson (1997).  Some days are better than others: Beer commercials and the addictive experience. Annual Conference of The American Academy of Advertising.