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Filters: Author is Hopson, Ronald E. [Clear All Filters]
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1999). Some days are better than others: Beer commercials and a question of ethics.
Research in Marketing. 175-202.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1999). Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads.
Alcoholism Treatment Quarterly. 17, 29-51.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
(1997). Some days are better than others: Beer commercials and the addictive experience.
Annual Conference of The American Academy of Advertising.

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