Research Publications

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2008
Lee, Y., S. Kim, & Eric Haley (2008).  Cultural Differences of Corporate Social Responsibility: A Korea-US Comparative Study. 2008 International Communication Associations (ICA) Conference.
2006
Lee, Y. (2006).  Did the Enron Scandal Affect the Print Media Coverage on Corporate Social Responsibility?. College of Communication and Information 27th Annual Research Symposium.
Lee, Y. (2006).  Corporate Social Responsibility: Localization or Globalization?. College of Communication and Information Annual Research Symposium.
Kim, S., & Y. Lee (2006).  The Different Effects of Involvement Types and Advertisign Message Strategies on Product and Corporate Advertisements.. 2006 Association for Education in Journalism and Mass Communication (AEJMC) Ad Division.
2005
Lee, Y. (2005).  Ritual Drinking Behavior in Korean College Students.. 2005 Symposium of Marketing Communication in a Diverse Society.