Research Publications

Found 2 results

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2000
Haley, Eric, Roxanne Hovland, Jeff Wilkinson, & Marcie Hinton (2000).  Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.
1994
Haley, Eric, & Jeff Wilkinson (1994).  And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.