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Research Publications
Filters: Author is Hoefges, Michael [Clear All Filters]
Hoefges, Michael, Mariea Grubbs Hoy, & Ronald E. Taylor
(2003). Using a Conference to Showcase Your Department's USP.
American Academy of Advertising.
Hoefges, Michael, & Mariea Grubbs Hoy
(2002). Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications.
Marketing and Public Policy Conference.

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