Research Publications

Found 2 results

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Filters: Author is Hoefges, Michael  [Clear All Filters]
2003
Hoefges, Michael, Mariea Grubbs Hoy, & Ronald E. Taylor (2003).  Using a Conference to Showcase Your Department's USP. American Academy of Advertising.
2002
Hoefges, Michael, & Mariea Grubbs Hoy (2002).  Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications. Marketing and Public Policy Conference.